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Reading: KIIS 101.1 Launches Matt & Meshel’s Million Dollar Docket With Chemist Warehouse
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B&T > Marketing > KIIS 101.1 Launches Matt & Meshel’s Million Dollar Docket With Chemist Warehouse
MarketingMedia

KIIS 101.1 Launches Matt & Meshel’s Million Dollar Docket With Chemist Warehouse

Staff Writers
Published on: 18th August 2017 at 10:16 AM
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KIIS 101.1 and Chemist Warehouse are giving listeners the chance to shop their way to win Matt & Meshel’s Million Dollar Docket.

Someone in Melbourne could see their life change by selecting an item in Chemist Warehouse Chadstone’s dedicated fragrance aisle that could be worth one million dollars.

Listeners can register on the KIIS 101.1 website and describe how the chance to win one million dollars would change their life.

Ten listeners will be chosen, including one wild card entry selected from shoppers who purchase any fragrance from today to Wednesday 30 August at Chemist Warehouse and upload their receipt.

On the morning of Thursday 31 August, each finalist will choose from 10 fragrances. Nine fragrances will land the contestants a gift hamper and $1,000 to spend at Chemist Warehouse, with one fragrance giving the opportunity to go and shop for one million dollars.

The finalist will then scan their chosen fragrance to find out if they have the Million Dollar Docket.

KIIS 101.1 content director Sam Thompson said: “We are thrilled to be partnering with Chemist Warehouse to give our audience the chance to win this incredible prize.

“This campaign will dominate KIIS 101.1 – on air and across digital – culminating in an exciting event at Chemist Warehouse.”

Chemist Warehouse chief operating officer Mario Tascone said: “We are thrilled to partner with KIIS FM on such an exciting promotion. It really is a great opportunity to win big, and we hope one lucky customer walks away with the Million Dollars on Thursday 31st.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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