Kidspot.com.au Unveils All-New Kidspot Kitchen

Kidspot.com.au Unveils All-New Kidspot Kitchen
SHARE
THIS



Kidspot.com.au today unveiled an all-new Kidspot Kitchen, the online home of budget-friendly, quick and easy recipes for busy parents.

Kidspot.com.au is the largest parenting website in the country, with a unique audience of over 2.9 million each month and a social footprint of more than 1.2 million.

It has a highly engaged audience of parents who regularly seek out Kidspot Kitchen for recipes that are nutritious and won’t end up on the floor.

Kidspot.com.au executive editor Melissa Wilson said: “Kidspot Kitchen consumers are busy parents looking for recipe inspiration for their family meals and children’s lunch box ideas.

“From our research we know that 88 per cent of mums trust Kidpsot.com.au and that they are constantly looking to us for advice.

“87 per cent are always on the lookout for new recipes to keep mealtime fresh and interesting for their family, along with the staple recipes that they cook, the ones that they know their kids will devour.

“Through our investment in Kidspot Kitchen we are delivering the loyal Kidspot.com.au community more content in more engaging ways along with a better and faster user experience.”

In line with the relaunch are a number of new commercial opportunities ranging from events to custom recipe and video creation aimed at targeting parents looking for recipe inspiration.

Partners will also have the ability to create bespoke recipe collections, zones and menu plans.

Kidspot Kitchen will introduce new cooking talent – all parents themselves – from launch who will feature on the site and associated social channels including George Georgievski, creator of the School Lunch Box program to inspire parents with easy to pack healthy and nutritious school lunches for children.

Belinda Norton, mum, health and fitness educator and author of Fit Mama.

Annabel Karmel, best-selling author on baby food and nutrition with 45 children’s cookbooks.

And, Alice Zaslavsky, teacher, writer and former MasterChef Australia contestant.

The relaunched site includes:

–          Enhanced search capability: Filter search terms by allergies and dietary requirements to find the perfect recipe.

–          Content organised under five key sections: Baby & Toddler, Lunch Box, Dinner, Party Food and Sweets based on top performing topics across the site.

–          New-look menus: Curated menu plans designed for busy families with quick functionality to print out the ingredients and simplify shopping lists.

–          Rate and review recipes: An enhanced feature on the site, making it easier to rate and review recipe content and share tips on how to make the recipe extra special.

–          Online cookbooks: Save favourite Kidspot Kitchen recipes to personalised cookbooks.

–          Video: Now a key feature on recipe pages including step-by-step method instruction. Plus, a suite of new editorial video content around key pillars with an additional 100 how-to videos being added to the site.

–          Full redesign: Intuitive UX, including new colours, fonts and iconography.

Please login with linkedin to comment

Kidspot Kitchen Kidspot.com.au news dna

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]