Kids Reading Mean Tweets Campaign Sheds Light On Cyberbullying

Kids Reading Mean Tweets Campaign Sheds Light On Cyberbullying

The internet has seen numerous celebs stand up on camera and read mean tweets about themselves. Some are kind of funny, some are a wee bit mean and others are just downright horrendous.

Inspired by the ‘Mean Tweets’ series, charity organisation that aims to make schools safer The Canadian Safe School, has created a video of teenagers reading mean tweets about them, to shed light on cyberbullying and how it’s not okay.

Created by ad agency john st., The Canadian Safe School hopes to crowdfund some moolah to raise enough money to buy some ad space in hockey competition, the Stanley Cup Playoffs.

“We wanted to use the ‘Mean Tweets’ model because in a way, those videos give the message that cyber bullying is ok – even funny,” said Stu Auty, president of the Canadian Safe School Network.

“But adult celebrities have the maturity and confidence to overcome these hurtful words. Children don’t. For regular kids, words can cut like a knife. Cyber-bullying is an epidemic that invades their lives and leaves many feeling like there’s no way out.”

The video has seen a huge amount of press, with more than one million people already watching the video published five days ago.

Check it out below.

“Videos like this one from the Canadian Safe Schools Network are an important reminder of the impact that cyberbullying can have on young people,” says BeyondBlue CEO, Georgie Harman.

“Cyberbullying, like any form of discrimination or harassment, is completely unacceptable. Bullying causes stress which can lead to depression and anxiety over time. beyondblue has information about dealing with bullying, both online and in person, at

“People who feel they are struggling can chat to trained mental health professionals at the beyondblue Support Service, by phone 24/7 at 1300 22 4636 or online at for web chat (3PM-12AM) or email responses within 24 hours.”


Please login with linkedin to comment

Advertising Standards Bureau Clemenger BBDO Sydney ricoh

Latest News