Telco Orange has launched its new Christmas campaign via French agency Publicis Conseil that aims to catch the spirit of Christmas. Well, to be more precise, catch Santa himself.
It all begins when a group of children and teenagers from the same neighbourhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus.
Their ingenious organisation, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It’s up to the viewer to decide.
The film, entitled “We got him! “and directed by Jeff Low, will be broadcast from 14th November in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.
Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this “#AttrapezNoël” (Catch Chistmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.
Over recent days reports in the UK business press have suggested that bosses of the Paris-headquartered Publicis Groupe had sounded out a private equity firm for a part or potential sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]