Telco Orange has launched its new Christmas campaign via French agency Publicis Conseil that aims to catch the spirit of Christmas. Well, to be more precise, catch Santa himself.
It all begins when a group of children and teenagers from the same neighbourhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus.
Their ingenious organisation, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It’s up to the viewer to decide.
The film, entitled “We got him! “and directed by Jeff Low, will be broadcast from 14th November in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.
Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this “#AttrapezNoël” (Catch Chistmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.