Integral Ad Science has appointed Khurrum Malik as chief marketing officer, replacing Tony Marlow who departed in September.
The company says that Malik will boost market growth initiatives and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, chief commercial officer.
Malik had previously been head of global business marketing at Spotify. He also previously served as CMO of Compass, a real estate technology platform, and was Head of Product Marketing at Meta.
“Khurrum’s impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition,” said Yannis Dosios, chief commercial officer IAS. “We are excited for him to lead the marketing effort for IAS.”
“IAS has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure global marketers, publishers, and media platforms understand how best to leverage our technology and insights to activate brand-safe and ROI-driven campaigns,” said Malik.