Khemistry Appoints Susan Lyons To Executive Strategy Director

Khemistry Appoints Susan Lyons To Executive Strategy Director
Emma Needham
By Emma Needham



Susan Lyons has joined behaviour change creative agency, Khemistry, as its inaugural executive strategy director strengthening its position as a powerful partner for growth-oriented businesses.

Lyons joins Khemistry’s senior leadership team just three months after Brent Liebenberg’s appointment as its first executive creative director. The combination of their world-class strategy and creative talent provides a significant boost to the agency’s capability.

As behaviour change specialists, psychology and strategy are the foundation of Khemistry’s effectiveness, underscoring the importance of Susan’s appointment.

Before Khemistry,  Lyons was an executive strategy director at Publicis Worldwide. She also brings invaluable experience from CHE Proximity, PwC and Clemenger BBDO.

Khemistry, general manager and co-founder, Andy Fyffe, said: “Susan has worked at senior levels in the agency, consulting and client-side roles. Her enterprise-level customer experience strategy and data-driven marketing expertise is a gift for business problem-solving.

“She was integral to the CHE Proximity turnaround story in the early teens, working on business strategy with the CEO to identify, partner, acquire and bring to market the key components of their category-busting offering.

“This experience gives her a rare ability to help integrate our in-house research, technology, digital marketing, content, and creative capabilities into a next-generation growth partner offering.

“Susan has an intuitive understanding of the evolution of client needs and how to shape an agency value proposition to match.”

GrowthOps, chief executive officer, Clint Cooper, added: “Susan is clearly a significant future leader for the wider GrowthOps business and very well equipped to help foster the group’s momentum as a leading growth experience partner. I’m delighted to welcome her to the team.”

Lyons said, “and when that comes with the chance to work with great people, then the decision is particularly easy.

“Andy has an impressive track record in behaviour change in social marketing. That track record combined with Brent’s exceptional credentials in consumer products, and my experience with service brands, will provide Khemistry and our clients with a great platform for the future.”




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