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Reading: KFC Unveils ‘Smile To Pay’ Technology To Attract Younger Diners To Its Stores
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B&T > Technology > KFC Unveils ‘Smile To Pay’ Technology To Attract Younger Diners To Its Stores
Technology

KFC Unveils ‘Smile To Pay’ Technology To Attract Younger Diners To Its Stores

Staff Writers
Published on: 5th September 2017 at 9:53 AM
Staff Writers
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Global fried chicken chain KFC wants to put a smile on customers’ faces by getting them to smile into a 3D camera to pay for their meals.

The new technology, known as ‘Smile To Pay’,  has been rolled out at KFCs in the Chinese city of Hangzhou.

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The new technology allows customers to process their payment simply by smiling after placing their order at one of the fast food restaurant’s self-serve screens.

A camera then scans the customer’s face to verify their identity. Customers can also add an additional PIN or their phone number for added security.

However, to smile for your Zinger, customers need to be registered to the Alipay app – the mobile and online payment platform established by Alibaba founder Jack Ma.

KFC has said the new tech is designed to attract younger customers to the chicken chain.

Joey Wat, Yum China’s (owners of the KFC brand) president, told news site Reuters that the store was aimed at “young, tech-savvy consumers who are keen to embrace new tastes and innovations”.

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TAGGED: Advertising Standards Bureau, BestOdds, Chinese Marketing, einsights
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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