Kennards Hire Unveils The Ultimate Power Tool

Kennards Hire Unveils The Ultimate Power Tool

Creative agency Bashful revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.

Tim Chenery, Bashful creative director said, “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”

Theo Triantafillides, Kennards Hire Chief Commercial Officer said, “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.

“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”


Client: Kennards Hire

Chief Commercial Officer: Theo Triantafillides

Head of Marketing: Manelle Merhi

Agency: Bashful

Creative Director: Tim Chenery

Copywriter: Jason Kempen

Agency Producer: Joelle Dulaurens

General Manager: David Astwood

Client Services Director: Jade Ramsey Elliot

Account Director: Luke Haddrick

Director: Matt Devine

Production Company: Revolver

Managing Director/EP Michael Ritchie

Executive Producer Pip Smart

Producer: Serena Paull

DoP: Peter James

Edit House: The Butchery

Post House: Heckler

Sound Studio: Sonar

Please login with linkedin to comment

Geraldine Davys Night Noodle Markets The Revolver

Latest News

DrinkWise Launches Bounce Back Podcast
  • Media

DrinkWise Launches Bounce Back Podcast

DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.

Facebook Weighs Up Political Ad Ban
  • Technology

Facebook Weighs Up Political Ad Ban

Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.

by B&T Magazine

B&T Magazine
Statue of Justice with scales in lawyer office. Legal law, advice and justice concept
  • Partner Content

How LegalVision Is Disrupting Law With Digital

Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.

Partner Content

by Marketo, an Adobe Company