Creative agency Bashful revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.
Tim Chenery, Bashful creative director said, “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”
Theo Triantafillides, Kennards Hire Chief Commercial Officer said, “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.
“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”
Client: Kennards Hire
Chief Commercial Officer: Theo Triantafillides
Head of Marketing: Manelle Merhi
Creative Director: Tim Chenery
Copywriter: Jason Kempen
Agency Producer: Joelle Dulaurens
General Manager: David Astwood
Client Services Director: Jade Ramsey Elliot
Account Director: Luke Haddrick
Director: Matt Devine
Production Company: Revolver
Managing Director/EP Michael Ritchie
Executive Producer Pip Smart
Producer: Serena Paull
DoP: Peter James
Edit House: The Butchery
Post House: Heckler
Sound Studio: Sonar
DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.