Renovation and construction company Kennards Hire has launched a new campaign to debut during the Cricket World Cup 2015, created by Thread Communications.
Established and loved in the DIY and small tradie space, the new campaign featuring two 45 and 30 second TVCs, was created to remind consumers that Kennards Hire also provides the same easy solutions for large commercial projects.
In the first of the two ads we meet foreman Terry and his phenomenal finger – which is seemingly capable of performing miracles that get them out of a tight squeeze – much to the awe of tradies Chooka and Gaz.
The second execution promotes Kennards Hire’s industry-first QR code initiative and sees the same characters but this time, it’s Terry’s hypnotist skills that have Chooka and Gaz spellbound.
Matt Hankin, head of marketing for Kennards Group said the ads would reinforce the goodwill already felt for the Kennards Hire brand as well as stretch perceptions of its hire equipment offer.
“Kennards Hire has all the equipment to help make it easy to get the job done, no matter how big or small and these ads demonstrate just that. Our focus is always on the customer and delivering innovative solutions through our national network,” Hankin said.
The product of a new relationship with Thread Communications, the TVCs are part of a larger campaign designed to consolidate Kennards Hire’s brand position and personality.
Sue Peden, director of Thread said it was great to have the opportunity to swap heels for steel-capped boots to create this campaign.
“Kennards Hire is a family-owned business with a genuine and simple dedication to helping make its customers’ jobs easier,” Peden said.
“In these two new ads, we take that premise and demonstrate some of the ways they do this – along with some classic tradie humour.”
Client Kennards Hire
Agency Thread Communications
Strategy and management Sue Peden
Agency producer Mandy Henderson
Creative director Emma Hill
Director Brett Ludeman
Production Exit Films
Post The Pixel Kitchen
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]