Renovation and construction company Kennards Hire has launched a new campaign to debut during the Cricket World Cup 2015, created by Thread Communications.
Established and loved in the DIY and small tradie space, the new campaign featuring two 45 and 30 second TVCs, was created to remind consumers that Kennards Hire also provides the same easy solutions for large commercial projects.
In the first of the two ads we meet foreman Terry and his phenomenal finger – which is seemingly capable of performing miracles that get them out of a tight squeeze – much to the awe of tradies Chooka and Gaz.
The second execution promotes Kennards Hire’s industry-first QR code initiative and sees the same characters but this time, it’s Terry’s hypnotist skills that have Chooka and Gaz spellbound.
Matt Hankin, head of marketing for Kennards Group said the ads would reinforce the goodwill already felt for the Kennards Hire brand as well as stretch perceptions of its hire equipment offer.
“Kennards Hire has all the equipment to help make it easy to get the job done, no matter how big or small and these ads demonstrate just that. Our focus is always on the customer and delivering innovative solutions through our national network,” Hankin said.
The product of a new relationship with Thread Communications, the TVCs are part of a larger campaign designed to consolidate Kennards Hire’s brand position and personality.
Sue Peden, director of Thread said it was great to have the opportunity to swap heels for steel-capped boots to create this campaign.
“Kennards Hire is a family-owned business with a genuine and simple dedication to helping make its customers’ jobs easier,” Peden said.
“In these two new ads, we take that premise and demonstrate some of the ways they do this – along with some classic tradie humour.”
Client Kennards Hire
Agency Thread Communications
Strategy and management Sue Peden
Agency producer Mandy Henderson
Creative director Emma Hill
Director Brett Ludeman
Production Exit Films