Renovation and construction company Kennards Hire has launched a new campaign to debut during the Cricket World Cup 2015, created by Thread Communications.
Established and loved in the DIY and small tradie space, the new campaign featuring two 45 and 30 second TVCs, was created to remind consumers that Kennards Hire also provides the same easy solutions for large commercial projects.
In the first of the two ads we meet foreman Terry and his phenomenal finger – which is seemingly capable of performing miracles that get them out of a tight squeeze – much to the awe of tradies Chooka and Gaz.
The second execution promotes Kennards Hire’s industry-first QR code initiative and sees the same characters but this time, it’s Terry’s hypnotist skills that have Chooka and Gaz spellbound.
Matt Hankin, head of marketing for Kennards Group said the ads would reinforce the goodwill already felt for the Kennards Hire brand as well as stretch perceptions of its hire equipment offer.
“Kennards Hire has all the equipment to help make it easy to get the job done, no matter how big or small and these ads demonstrate just that. Our focus is always on the customer and delivering innovative solutions through our national network,” Hankin said.
The product of a new relationship with Thread Communications, the TVCs are part of a larger campaign designed to consolidate Kennards Hire’s brand position and personality.
Sue Peden, director of Thread said it was great to have the opportunity to swap heels for steel-capped boots to create this campaign.
“Kennards Hire is a family-owned business with a genuine and simple dedication to helping make its customers’ jobs easier,” Peden said.
“In these two new ads, we take that premise and demonstrate some of the ways they do this – along with some classic tradie humour.”
Client Kennards Hire
Agency Thread Communications
Strategy and management Sue Peden
Agency producer Mandy Henderson
Creative director Emma Hill
Director Brett Ludeman
Production Exit Films
Post The Pixel Kitchen
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]