Victoria’s Secret angel Kendall Jenner is the new face of Mango, modelling the Spanish clothing line’s latest collection, Tribal Spirit.
Jenner follows in the footsteps of Kate Moss, Cara Delevingne and Miranda Kerr, all of whom have had a stint as the front woman for the international fashion house.
The campaign will be released in four separate themes featuring the trend of the moment together with the face that best defines it, with the brand revealing that it plans to drop a new one each month until May.
Tribal Spirit is the ethnic-inspired trend for February, incorporating the combination of printed fabrics and suede to “enliven the natural character of a regular trend during the summer season”, Mango said in a statement.
— MANGO (@Mango) January 14, 2016
The collection features “the combination of printed fabrics and suede enlivens the natural character of a regular trend during the summer season.”
“An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.”
Of the campaign, Jenner said, “I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes – they really speak of the allure of nature which I know this collection was inspired by”.
“The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces! It was a great shoot and working with the entire Mango team was an amazing experience!”
The campaign was photographed by David Sims in a London-based studio last month. The campaign will be hit the brand’s various advertising platforms from 1 February.
Mango vice president Daniel López told WWD Jenner fit in well with the mood of the savanna.
“We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers,” he said.
This is the first advertising campaign following the launch of Mango’s Fast Fashion concept.
Communications agency AMPR Group has accelerated to hit high speeds in 2024, celebrating 18 new and returning client wins across its major events, fashion, beauty and consumer portfolios. The global spotlight will be on Melbourne in March as AMPR prepares to bring a series of exciting projects to life. Kicking off with the PayPal Melbourne […]
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]