Keep Left Wins GreenCollar Account

Environmental market investor and project developer, GreenCollar, has appointed Keep Left as its marketing agency following a competitive pitch process earlier this year.

The appointment will see Keep Left provide integrated marketing communications services to GreenCollar over the coming years including brand strategy development, creative, content marketing, content production and public relations.

The win builds on Keep Left growing portfolio of clients in the environmental, sustainability and renewable energy space and reflects a deep interest in supporting brands with a strong purpose.

GreenCollar is Australia’s largest carbon project developer and is pioneering the development of new environmental markets in water, biodiversity and plastics to drive long-term private sector investment in the environment.

Keep Left’s first campaign for GreenCollar this month focused on announcing its water quality credits scheme called Reef Credits, and HSBC Australia and the Queensland Government as the first major investors in the scheme. A world-first environmental market, Reef Credits improve the quality of water flowing into the Great Barrier Reef and help protect the future of this Australian and international icon.

Keep Left’s work for GreenCollar will focus on educating large corporates about environmental markets – what they are, how they work, and how to get involved – and the benefits of valuing and then investing in our country’s natural capital.

Caroline Catterall, CEO of Keep Left (pictured), said: “As we continue to grapple with the impacts of climate change, the emergence of environmental markets as a way of investing in the future is of huge importance, and is something everyone at Keep Left can 100% get behind.

“GreenCollar is the exact kind of brand we love to partner with – a company doing amazing things, that’s flying under the radar and that we can help grow and scale exponentially. We are so excited to be going on this journey with them.”

James Schultz, GreenCollar co-Founder and CEO, said Keep Left’s strengths in each of its core disciplines combined with its ability to integrate these services seamlessly, impressed the team.

“We were looking for a partner that was creative, smart, agile and motivated by our profit-for-purpose mission and we’ve found all of this in Keep Left.

“We’ve thrown a number of balls at them already and their response has been really impressive. We’re particularly excited about the Reef Credits ad campaign going live later this week, and the way the Keep Left team have managed to turn such a complex topic into simple and compelling creative.

“It certainly feels like the start of a very long and successful partnership,” Schultz added.

The appointment adds to Keep Left’s growing portfolio of environmental and sustainability clients including Greening Australia and The Eden Project.

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