Marketing communications agency Keep Left has bolstered its creative arm with the appointment of Helen Neville as senior art director.

Formerly Art Director with Clemenger BBDO, Neville (featured image) brings eight years’ experience as both a conceptual and visual art director to Keep Left, having worked across a diverse portfolio of consumer-facing brands, namely in retail and automotive.

In her role with Keep Left, Neville will provide creative leadership across Melbourne and Sydney client portfolios, working closely with the existing team of strategists and creatives to develop brand-led, audience-centric campaigns that are channel agnostic.

Caroline Catterall CEO of Keep Left said Neville’s appointment would move Keep Left from a content and storytelling agency to a more holistic creative agency, with an advertising lens.

Catterall commented: “We’ve operated as a content agency for the past three years, and have increasingly seen our content used in advertising, particularly in digital placements, so it’s been a gradual but natural evolution that we’re ready to embrace.”

“Helen brings the ideas, creative thinking and processes to help us navigate that bridge from content to creative.”

Catterall added: “Her advertising-led, proposition-based approach will be a great complement to the data-driven storytelling approach Keep Left is known for.

“Our clients are looking for assistance from insights, audience, and strategy through to creative and execution, so it’s great to be able to work with them every step of the way.”

Commenting on her decision to join Keep Left, Neville said: “The opportunity to join the team at this pivotal time was too good to refuse.

“I can bring all the inspiration of ad-land to the table, and I’m excited to see where we can take it combining the different skills in the agency.”