Kayo Sports today provided the first information on Australian sports fans’ engagement with the multi-sport streaming service, highlighted by over 25 million hours of content viewed in the three months to June 2019.
The release of Kayo’s viewer engagement highlights follows a recent update on subscriber growth which stated that, since Kayo’s launch in November 2018, subscriber numbers had grown to 382,000 as of 30 June, of which 331,000 were paying.
|Kayo June Quarter Viewer Highlights
Source: Internal Kayo data.
Julian Ogrin CEO of Kayo Sports said: “Aussie sports fans are loving the Kayo service. All their live sport, mixed with the biggest line-up of on demand content and features that make watching sport simply better, is driving huge engagement.
“To have streamed over 25 million hours of content in just three months with customers watching over 8 hours a week and cricket matches reaching 220,000 users is massive.
“For the India v Australia clash to deliver over 21 million minutes of streaming shows the potential of Kayo to reach a massive audience for a long period of time. This would be the most streamed sporting event in Australia this year.
“This is just the start. The FIBA Basketball World Cup is now in action and the Rugby World Cup is just around the corner. We also have an exciting summer of cricket with teams touring from Pakistan, New Zealand and Sri Lanka and the Women’s T20 World Cup. We can’t wait to serve up more of the Kayo experience with these big sporting events.
“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend. And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.
“We are also working on the complex task of combining Kayo’s user viewing numbers with Foxtel’s OzTAM viewer data to show the combined reach for the purpose of engaging with advertisers.”