Pop sensation, Katy Perry, is picking up the mic to deliver joy in a new music video for Australian-born food delivery platform, Menulog. KatyCats can expect fireworks in a new clip for the brand, where the star fuses music, fashion and all things food.
In true Katy Perry style, the new video will see the California Gurl opening her door to a Menulog delivery courier and give a whistle-stop tour of her fantastical dolls-house inspired world, complete with elaborate outfits, piano playing puppets, and of course fabulous food.
The new campaign comes out of Menulog’s global creative agency, McCann London
Check out a teaser of the ad below:
Created to launch the latest iteration of the now iconic “Did Somebody Say Menulog” hit, the video will premiere the jingle turned bubbly pop chart-topper. Bringing her star power Katy co-created the music and lyrics featured in the campaign, which will no doubt have fans singing along.
Known for her love of eccentric fashion, having famously dressed as a hamburger at the 2019 Met Gala afterparty, Katy also dazzles in nine out-of-this-world outfits to be revealed in the video.
Of the collab Katy Perry said: “Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”
Simon Cheng, marketing director at Menulog, said: “While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage. Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. Following the huge fan support we’ve had for each version of the track, including the most recent remasters by Australian artists, we reckon Aussies are going to love this new take. Stay tuned for June 8 for the reveal. Bon Appetit!”
Fans can watch the full advert premiering in Australia on Channel Nine’s coverage of the State of Origin, Wednesday 8 June.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]