Kathmandu Picks Merkle’s Columbus To Be Its New Digital Media Agency

Kathmandu Picks Merkle’s Columbus To Be Its New Digital Media Agency
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Travel and adventure retailer Kathmandu has named Columbus, a Merkle Company as its digital media agency for Australia and New Zealand, following a competitive pitch.

Columbus replaces incumbent GroupM Connect to handle the Kathmandu’s digital media across search, social and display.

The agency will work alongside the Kathmandu to develop and enhance the retailer’s data-driven marketing campaigns to fulfil its brand promise of inspiring adventure in everyone.

Kathmandu’s group marketing manager, John Sette, said: “We are delighted to partner with Columbus’ Australia and New Zealand-based teams.

“We were impressed with the strategic thought leadership and data-driven insights that Columbus brought to the pitch, and their values of collaboration, innovation and partnership are a great fit with our own.

“We believe they are the best partner to help us evolve our digital marketing as we find new ways to engage with our customers globally.”

Columbus managing director Mitchell McBeath said: “This is an outstanding win for Columbus. Our team is really excited about the opportunity to work with such an iconic brand to manage their performance media backed by data and insights.

“We look forward to creating a true partnership with Kathmandu and helping them push the boundaries to achieve their business goals.”

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