B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
Campaigns

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign

Staff Writers
Published on: 20th January 2021 at 12:14 PM
Edited by Staff Writers
Share
3 Min Read
SHARE

Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer.

Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners reactions for the precinct’s latest campaign.

These surprise moments will be posted across Langbroek’s social media channels to promote the ongoing campaign: TWO WORDS, SUPPORT LOCAL.

“In the last year, like many of us, I dreamt of freedom, so what a treat to be set free on Chapel Street  to rediscover its restaurants, bars and shops,” Langbroek said. “In the two years I have been away, that iconic strip has been reborn.

“There are so many new businesses; pop-ups and outdoor spaces. And in the middle of this buzz are the stalwarts of the strip. It’s such an exciting, buzzy place to be—and it’s now dog-friendly! It is—dare I say it—a little bit European, and a lot Melburnian. And I will never take it for granted again.”

 

View this post on Instagram

 

A post shared by Kate Langbroek (@katelangbroek)

Chapel Street Precinct general manager Chrissie Maus claimed this summer had been the best in years for Chapel Street, adding: “we’ve loved how Kate has been documenting it.”

“Our businesses are bustling with people eager to forget lockdown and families are coming from all corners of Victoria to visit our massive breakout hit public art installation, Robot SPACEland,” Maus said.

“This summer there has seen an unprecedented number of shops opening and their success can be seen in the increased foot traffic across South Yarra, Windsor and Prahran.

“Our community has come out of COVID with a passion for supporting their community and local business. The #supportlocal message was heard loud and clear.”

Maus explained that the ‘Two Words. Support Local’ campaign is unapologetically simple, stripped back and straight to the point. This was strategically rolled out to cut through the COVID noise and to make sure the precinct’s critically important message was heard.

City of Stonnington Mayor Cr Kate Hely said: “Our community has embraced their local businesses, realising that by supporting them, their community will thrive. This is both a thank you and a reminder, please continue to spend your money with local businesses rebuilding post lockdown.”

For more information on Chapel Street Precinct’s ‘Two Words. Support Local’ campaign, visit: chapelstreet.com.au/two-words

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Chapel Street Precinct, Kate Langbroek
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?