Independent public relations agency Kate & Co. Publicity and Events has announced it has been appointed as the retainer agency for Sanpellegrino (S. Pellegrino, San Pellegrino Sparkling Fruit Beverage, Acqua Pannaand) and Perrier.

The agency will work across the four drink brands driving PR through brand activations, leveraging sponsorships, product launches, brand ambassadors, influencer engagement, and media relations.

Kate & Co. will also manage both the Sanpellegrino and Perrier social media channels.

In March, Kate & Co. will bring to life Sanpellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival and Formula 1 2018 Rolex Australian Grand Prix through a variety of unique brand activations.

Brett Hibbs, director of Sanpellegrino and Perrier, said: “Working with the dynamic team at Kate & Co. is the right move for our brands.

“They bring a huge amount of expertise to the table, and we look forward to working with our account team to achieve our PR and social media goals.”

Kate & Co. co-director Kate Keane said: “We are delighted to be working with Sanpellegrino and Perrier.

“Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership.”

The agency’s Sanpellegrino and Perrier account team will consist of Keane, Matthew Ongarello (account director), Claudia Hackworth (senior account manager), Hayley Edwards (account manager), and Clara Toohey (account coordinator).