Nine bosses are reportedly set to return its prodigal son, Karl Stefanovic, to his Today home.
Stefanovic was unceremoniously dumped from the breakfast show last December and appears to have roamed Nine’s corridors ever since with little to do save for (the now defunct) This Time Next Year and occasional 60 Minutes duties.
But it appears everyone in Nine’s Willoughby boardroom is prepared to kiss and makeup – and hope viewers have short memories – with Stefanovic touted for a 2020 return.
Today’s post-Karl and Lisa line-up of George Gardner and Deborah Knight has proven a total fizzer with viewers from the onset; the show repeatedly thumped by arch-rival Sunrise in the ratings since debuting during the Australian Open in January.
Ever since his axing, Stefanovic has been linked to a number of new roles including a switch to rival Seven, a move to Macquarie Radio and a posting to Washington as Nine’s US correspondent.
But judging by reports on the front-page of today’s The Australian, the 45-year-old is set to be given his old job back on Today in a new-look 2020 line-up that will see him possibly co-host the show alongside 60 Minutes journo Allison Langdon.
Last week there’d even been media speculation that Nine was so desperate to revive Today’s fortunes it was considering one or both of the comic duo Hamish and Andy as possible host(s).
However, The Oz is reporting that Nine CEO Hugh Marks is willing to reinstall Stefanovic – to the role he’s publicly coveted – on the proviso he takes a significant pay cut.
According to the reports, Stefanovic will have to accept hundreds of thousands of dollars less than his present $2 million a year salary if he wants the breakfast chair back.
As reported on B&T yesterday, The Oz is also confirming Nine’s Sonia Kruger will move to rival Seven next year on a three-year, $1.3 million a year deal.
The move is yet to be confirmed by Seven – a spokesperson issuing B&T a terse “no comment” when we enquired yesterday – and, as yet, what Kruger’s role would be at the network remains unclear.
With Kruger on the move, that would allow Nine bosses to move Gardner and Knight into her roles on Today Extra or Weekend Today.
The Today debacle aside, Nine has rarely put a foot wrong in 2019. Its buyout of the Fairfax titles and Macquarie Media have been seamless while many of its TV offerings have proven to be massive hits – MAFS, Lego Masters and The Block all dominating this year’s ratings.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]