Karl Stefanovic repeatedly denied he’d done a deal with any media company for the rights to his wedding over the weekend, but Who magazine’s latest issue appears to tell a wholly different tale.
The Nine frontman and Today host married his younger bride, Jasmine Yarbrough, in a lavish ceremony in Mexico on Sunday.
The latest issue of Who includes the beaming couple on its cover alongside the cover line, “Jasmine & Karl’s magical Mexico wedding” and includes nine pages of coverage and pictures inside.
Ironically, Who is part of the Pacific stable which is owned by Seven West Media and Nine’s archest of foes.
Back in February, Stefanovic used an interview in Nine’s The Fix to deny rumours that Yarbrough was pregnant and that he was planning to sell the rights to his wedding.
“And there is no media deal. Don’t believe everything you read, unless it’s here,” Stefanovic told the website.
It’s unclear how much Who forked out for the wedding snaps. However, a mole at Pacific told B&T that it “probably cost us jackshit” (meaning very little).
Interestingly, celebrities have granted Who exclusives in the past for the title’s reputation of being one of the cleaner and more ethical amongst the women’s glossies.
Apparently, Who managed to score the coup as the magazine’s editor, Keshnee Kemp, is a lifelong friend of Yarbrough’s. Kemp also attended the wedding over the weekend.
In the editor’s letter in the issue, Kemp said: “I’ve known Jasmine and her family my entire life. We grew up together in Queensland.”
The latest issue comes as another Stefanovic is embroiled in an ugly stoush with another of Pacific’s titles.
On Monday, New Idea’s website published quotes it attributed to Karl’s former wife, Cassandra Thorburn.
In the alleged interview, Thorburn reportedly called Yarbrough a “fake person who lives in this fake castle,” adding she’d “done a lot of reading about narcissism”.
On Tuesday, Thorburn appeared on 10’s Studio 10 denying she’d ever given an interview to New Idea.
“I did no interview with New Idea. There was no interview,” Thorburn told the Studio 10 panellists and insisted the magazine had “made them up”.
To muddy the waters further, yesterday a The Daily Telegraph investigation into Thorburn’s claims found that she had indeed given an interview to a journalist called Jonathan Marshall while waiting for a plane at Sydney Airport.
The Tele claimed it had “verified irrefutably” that Thorburn had indeed spoken to Marshall “on the record” and the quotes were indeed hers.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]