Following a competitive pitch process, baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative agency.
JWT Melbourne managing director Michael Godwin said: “While it’s so tempting to frame this news as us being entrusted with a new bundle of joy; an exciting new arrival for the J. Walter Thompson family, etc, I’ll resist and simply say that we’re extremely excited to be partnering the team at Baby Bunting on the next chapter of their brand journey, and are thankful for being presented with this opportunity.
“Baby Bunting is an amazing business with a genuine ambition to become an even more valued and trusted partner for mums and dads across Australia, supporting them through a time of life that’s in equal part precious and overwhelming!
“The brand is uniquely qualified to do so, and they join us at a time when our capabilities across important disciplines such as CRM and social are stronger than they’ve ever been, following some recent senior appointments.”
Baby Bunting’s general manager of marketing, Sue Dawson, said: ‘We’re thrilled to be working with J Walter Thompson and Girl who have extensive experience in partnering with retail brands to realise their potential through insightful strategy, timeless brand design and highly effective campaign platforms.
“We felt a very strong chemistry with the agency team and we know it is going to be a great collaboration.”