Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice across Simplot’s entire brand portfolio including Leggo’s, Birds Eye, Lean Cuisine, I&J and Chicken Tonight.
JWT’s remit across all Simplot brands, including John West, includes creative, brand strategy, shopper and social.
Michael Godwin, J Walter Thompson Melbourne’s managing director said: “From day one, we’ve found the Simplot team to be a delight to work with. They’re smart, respectful of our point of view, they believe in investing in their brands, they want to play an active role in the development of a campaign and are extremely well qualified to do so.
“We’re very thankful to be given the opportunity to work on John West and help reinvigorate the brand’s reputation for outstanding, iconic campaigns. It’s a big responsibility, but a challenge we can’t wait to get started on.”
Speaking about the decision to reduce its roster to one lead creative agency, Suzanne Harman, general manager – arketing, Simplot said: “Since their appointment in August last year, JWT has consistently impressed us with their strategic contribution, the quality of their creative and the depth of their team’s engagement across all aspects of our business.
“They’ve proven themselves to be fabulous, collaborative partners and we’re thrilled to recognize this by awarding them creative responsibilities for the John West brand.”