JWT Melbourne has been appointed as agency of choice for Jenny Craig, one of the world’s largest global weight management companies.

 JWT Melbourne’s remit includes responsibility for all strategy and delivery of through the line communications and business solutions for Jenny Craig’s Australian operations.

“We are absolutely delighted to kick-start 2015 with a significant new business win, adding to our already strong and well-established health and wellbeing client portfolio,” said Nick Muncaster general manager, JWT Melbourne.

“JWT’s planning philosophy and its approach to ideation, plus how we evaluate success were all key factors in winning the business. We are officially on board and have a significant body of work underway.”

Commenting on the appointment David Cottee, CEO Jenny Craig, said: “We were looking for an agency with proven experience, together with a highly capable team to fulfil our extensive and integrated needs. As our business continues to evolve and to ensure our ongoing success in a highly competitive category, we were looking for the right agency ‘fit’ and we believe we’ve found that with JWT Melbourne.”

JWT is part of STW, Australasia’s leading marketing content and communications group