Australians with a smartphone are being urged to embrace their ‘DreamJob’ and help fight cancer while they sleep, in a new campaign for the DreamLab app, which uses a smartphone’s processing power to solve cancer research problems while the handset is idle.
The ‘DreamJob’ awareness campaign, developed by J. Walter Thompson and supported by fellow WPP AUNZ agencies Hill+Knowlton Strategies, MEC and Webling, aims to get one million people using the DreamLab app. It comprises TVC, OLV, press, digital, and PR, and features actress, model and cancer survivor, Tessa James.
As a symbol of participation, the DreamJob campaign will also see a wave of job title changes on LinkedIn to ‘Cancer Researcher at DreamLab App’ in a move designed to spread awareness to millions of Australians who can now take part in this worthy cause.
“We needed to create a compelling way to ensure as many Australians as possible download the app. Utilising the LinkedIn platform felt like the perfect place to do it,” explained J. Walter Thompson ECD (and cancer researcher at the DreamLab app), Simon Langley.
“It’s a simple concept with far reaching and important consequences, and a campaign we’ve been incredibly proud to work on. We often remark in our working lives that we’re not curing cancer, but now thanks to DreamLab we can help Garvan speed up cancer research.”
The DreamLab app, which is now available on iOS and Android, combines the processing power of Australian mobile devices to create a smartphone distributed supercomputer that solves cutting-edge cancer research problems. When your smartphone is idle, like when you’re asleep, it can be put to work speeding up cancer research. The more people who download and use the app, the faster it can help find safer and more effective cancer treatments. It is supported by the Vodafone Foundation and The Garvan Institute of Medical Research.
While anyone with a smartphone and an internet connection can use DreamLab, Vodafone Australia is also supporting the campaign further by making the mobile data to use DreamLab free on its network for customers.
Alyssa Jones, Head of Vodafone Foundation Australia (and Cancer Researcher at DreamLab app) said: “It’s never been easier for Australians to contribute to a cause that touches so many of us. We all want to play a part in overcoming this horrible disease and what makes the DreamLab app unique is that it’s an easy way to support cancer research.”
Credits:
J. Walter Thompson
Simon Langley, Executive Creative Director & Cancer Researcher at the DreamLab App
Will Edwards, Creative Director & Cancer Researcher at the DreamLab App
Chris Badger, Creative Director & Cancer Researcher at the DreamLab App
Simon Hayes, Art Director & Cancer Researcher at the DreamLab App
Giles Clayton, Copywriter & Cancer Researcher at the DreamLab App
Ana Lynch, Group Account Director & Cancer Researcher at the DreamLab App
James Ansell, Senior Account Director & Cancer Researcher at the DreamLab App
Rebekah O’Grady, Account Manager & Cancer Researcher at the DreamLab App
Carly Yanco, Planning Director & Cancer Researcher at the DreamLab App
Brona Kilkelly, Strategic Planner & Cancer Researcher at the DreamLab App
Amanda Slatyer, Producer & Cancer Researcher at the DreamLab App
MEC
Matt Benning, Group Business Director & Cancer Researcher at the DreamLab App
Mat Linnett, Investment and Activations Director & Cancer Researcher at the DreamLab App
Alisha Imam, C&C Manager & Cancer Researcher at the DreamLab App
Tanya Douglas, Senior Digital Manager & Cancer Researcher at the DreamLab App
Justine Cowie, Digital Analyst & Cancer Researcher at the DreamLab App
The Pool Collective
Simon Harsent, Director & Cancer Researcher at the DreamLab App
Cameron Gray, Executive Producer & Cancer Researcher at the DreamLab App
Penny O’Brien, Producer & Cancer Researcher at the DreamLab App
Webling
Carlos Guedes – Digital Creative Director & Cancer Researcher at the DreamLab App
Hill+Knowlton Strategies
Penelope Holloway, Managing Director & Cancer Researcher at the DreamLab App
Helen Reiher, Director & Cancer Researcher at the DreamLab App
Emma Miller, Account Manager & Cancer Researcher at the DreamLab App
Watercolour Artist
Sarah Hankinson & Cancer Researcher at the DreamLab App
