J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an award-winning independent digital agency based in Sydney.
Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects such as the ground-breaking Tic Tac Shake & Share app; the first mobile peer-to-peer engagement campaign of its kind, an industry-first shopping app for Coles, Coca Cola Amatil’s multichannel ordering platform and a mobile led augmented reality campaign for Fanta that has won many major awards including IABs, AIMIA and Festival of Media.
The agency’s clients include Acer, Amex, CommSec, Coca Cola, Coles, Fuji Xerox, Google, Mirvac, QIC Shopping Centres and Australian gardening supplies company, Yates.
Webling’s “My Garden” app for Yates recently won Australia’s prestigious IAB creative showcase award, and took home the “Best Digital Advertising Award, in the lifestyle category, from the Digital Industry Association of Australia’s AIMIA Awards.
The agency was founded in 2004 by Deniz Nalbantoglu and Darren Clark, who will stay on in their respective current roles of Managing Director and Technical Director after the acquisition.
“Deniz and Darren, along with the team have much to be proud of. They have created and sustained a terrific business over the years driven by an instinctive and inquisitive appreciation for technology and its application for marketing and advertising. We have worked with the team at Webling across multiple projects for a few years now. Our collective skills will help broaden and deepen our offering and importantly enable us to realize some exciting plans in the near future,” said John Gutteridge, J. Walter Thompson’s Australia and New Zealand CEO.
Australian companies are allocating a fast-growing share of their marketing budgets to digital marketing. Online advertising, including paid search, mobile and internet advertising, accounted for 38 per cent total ad spend in Australia in 2014, up from 17 per cent in 2010, according to Mindshare. That figure is forecast to hit 42 per cent this year.
“Darren and I knew that this was the right opportunity for us as soon as we experienced the incredibly strong alignment between JWT and Webling. The two agencies complement each other perfectly from a skills and services point of view, but even more importantly our cultures are so similar, with key values being almost identical. We both strongly advocate collaboration, passion and curiosity, and truly stand behind these values,” said Nalbantoglu.
Image L to R: Deniz Nalbantoglu, managing director, Webling, John Gutteridge, CEO Aust NZ, JWT, Darren Clark, technical director, Webling
The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]
Time magazine has named Taylor Swift as their Person of the Year for 2023. The 33-year-old singing phenomenon was called a “source of light” in a “divided world” by the magazine’s editors. The accolade goes to the person that Time deems to “who most shaped the headlines over the previous 12 months, for better or […]
Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]
Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
The ACCC has provided an update on the next steps in its ongoing work to scrutinise misleading online reviews and influencer endorsements. Two short reports, outline details of the findings of the ACCC’s recent internet sweeps of social media influencers and online reviews. “The next steps in our continuing scrutiny of these important parts of […]
Havas Media Network has promoted Alastair Baker (lead image) to national head of planning, a newly created role. Baker was previously Head of Strategy at Havas Media Network Melbourne, where he championed the development of innovative work that drove client growth. In his new role, Baker’s remit is to provide solutions to marketers who need […]
Global creative agency Amplify is capping off a successful year with the creation of three new senior roles in their Australian team. Lead Image: L-R – Paige Lewis, Karina Munoz and Claire Hewitt The agency has doubled in size over the last year and continues to grow, appointing more senior leadership to guide the agency’s […]
GQ Australia has celebrated the 15th GQ Men of the Year Awards in association with BOSS. Fifteen awards were presented last night at a black-tie event at Bondi Pavilion ahead of the special GQ Men of the Year collector’s edition magazine being released exclusively inside The Australian on Friday December 8. The GQ Men of […]
Last night, Sydney’s Hordern Pavilion played host to the 2023 TikTok Awards in front of 1,500 celebrities, VIPs and creators. Ten awards were handed out at the event hosted by television presenter and former AFL player Tony Armstrong, media personality Abbie Chatfield and last year’s Creator of the Year, Kat Clark. The top title of […]
The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]