Actor, musician and comedian Justin Timberlake has brought weird sexy back by wearing a giant lime head to promote his tequila brand Sauza 901.

The story follows Timberlake’s character Rick ‘Sour’ Vane, who once was the perfect compliment to tequila. But now because of Sauza 901, Vane has hit rock bottom.

Justin also posted an “apology” video for putting limes out of business. This video is a lot less creepy.

I'm so sorry… http://t.co/HiTR2RY6JM #NoLimesNeeded https://t.co/H8y5oGhudh

— Justin Timberlake (@jtimberlake) May 4, 2015