Sydney-based marketing agency Juntos Marketing has announced it has expanded its research offering through a merger with Leapfrog Research.
Juntos Marketing director Carolyn Loton said the agency’s merger decision came from the realisation that more organisations are focusing on becoming customer-centric.
“We all know there has been a massive shift in how organisations need to engage with their customers as the use of digital and mobile has increased, and consumer and user behaviour patterns have changed dramatically,” she said.
“Across our client-base, from the health sector to professional services and industry more generally, we see many organisations wanting to try new approaches and embrace innovative products and services. In-depth market and consumer research is increasingly being required to provide guidance and greater confidence in key business decisions.
“I am delighted to expand our research offering, further building on the marketing expertise we offer our clients.”
Leapfrog Research director Josephine Watts said the company is seeing a high level of client interest in its qualitative research as more organisations focus on gaining a stronger and more in-depth understanding of the customer experience.
“Many clients now want to better understand and explore motivations, barriers and triggers,” she said.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]