Quentin Tarantino’s 1994 masterpiece Pulp Fiction remains one of pop culture’s true phenomenons and still offers up so many iconic moments.
Take a new Christmas spot for US financial firm Capital One who has enlisted John “Vincent Vega” Travolta and Samuel L “Jules Winnfield” Jackson to reprise their classic Pulp Fiction characters without once mentioning the film.
That said, if you’ve not seen Pulp Fiction it will probably make no sense whatsoever.
The ad flogs Capital One’s app that automatically searches for Christmas coupons.
In the spot, Travolta plays Santa who’s soon being Skyped by Jackson.
Jackson asks: “Am I off your naughty list?”
To which Travolta replies: “Are you off the naughty words?” in response to Jackson’s very sweary Jules character from the film.
Jackson made another subtle nod to Quentin Tarantino’s hit film by wearing a T-shirt that reads “Happy Holidays With Cheese,” in reference to the movie’s famous quote “Royal with cheese.”
The whole spot ends with Santa and Mrs Clause reprising the film’s fabled dance between Vincent and Uma Thurman’s Mia Wallace.
Feel all nostalgic below. But again, if you ain’t seen Pulp Fiction, then “Say what again. I dare you. I double dare you, motherf@cker!”
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