JOLT, digital out-of-home media and EV charging network, has launched a partnership with ROLLiN’ Insurance. This collaboration combines ROLLiN’s car insurance offering with JOLT’s EV charging services.
Through this co-branded campaign, ROLLiN’ harnesses JOLT’s EV charging brand and its contextual media network to boost brand visibility across JOLT’s broadcast digital out-of-home screens. ROLLiN’ engages with customers through JOLT’s in-app experience, featuring clickable static and video ads designed to drive awareness, consideration, and conversion during charging sessions.
As an out-of-home media owner with access to first-party data insights, JOLT identified car insurance as a valuable addition to the JOLT Plus offering.
“ROLLiN’ recognises the affinity we have with automotive brands, and more importantly the future growth of where their customers will come from. This industry-first, integrated partnership really demonstrates the value we can bring by providing a platform to engage with our highly valuable audiences in an extremely strong contextual environment for auto insurance,” said Michael Selden, head of sales and platforms at JOLT.
“Delivering part of the campaign programmatically, ROLLiN’ can target their audiences on their terms, building brand awareness, and then one-on-one engagement within the in-app environment to target the qualified EV owners and provide the opportunity to switch to ROLLiN’,” added Selden.
“As we continue to see a shift toward electric vehicles, ROLLiN’ is committed to meeting the changing needs of customers and doing things a little differently. That’s why we’ve designed a product that includes cover for electric vehicles as well as their batteries, cables, wall boxes and adapters. Our latest promotion with JOLT adds charging to the mix, and we’re joining customers for the ride and supporting their needs at every turn,” added Brendan Griffiths, executive manager at ROLLiN’.
JOLT recently announced the launch of Spark Intelligence, a data platform designed to re-power the way out-of-home media is planned, traded and reported on. JOLT also continues to grow its multi-channel advertising offering and network, adding video and media ads to its suite of mobile advertising products, and recently launching in Canada.
