Media strategy consultancy and technology business Audience Precision today announced the appointment of John La Rosa as its Head of Business Development.
The respected industry executive joins the company following its global expansion and rapid growth.
La Rosa has more than 30 years’ experience in the industry and is the former General Manager of Client Services (ANZ) for Roy Morgan Research. In that role, he was responsible for more than 250 advertising agencies and media companies in Australia, while also leading a team specialising in servicing agencies and advertisers worldwide. He also headed Roy Morgan’s New Zealand business.
Previously, La Rosa worked in senior positions at Fairfax Media as National Sponsorship Manager, Reed Business Information Australia as Group Communication & Research Manager and Time Inc. as Group Marketing & Research Manager. He began his career in media agencies at Mitchell Media and McCann Erickson.
Audience Precision CEO, Haydon Bray, said La Rosa would bring a superior level of skill and expertise to the team.
“John has worked in media and advertising for more than 30 years and is well-respected in the industry for his strong strategic and management skills,” he said.
“As part of his business development role, John will be responsible for identifying opportunities where Audience Precision can add significant value to marketers; we know he will bring his extensive industry knowledge and relationship-building expertise to our growing team.”
La Rosa said he was thrilled to join Audience Precision at an exciting time for the business.
“I’m proud to be part of an innovative company that is really rewriting the rule book and making its mark in the global marketplace,” he said. “I’ve worked with a lot of agencies in my time at Roy Morgan, so I can honestly say that Audience Precision’s understanding of data and how it can be used in building media strategy is very impressive.
“I’m excited to join a team that comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. I’m looking forward to being part of the team which will help Audience Precision continue its growth over the coming months.”
Audience Precision aims to unlock the true value of media in driving business outcomes and eliminating the guesswork from key marketing investment decisions. Bray, alongside five founding team members and equity partners, worked for five years to develop the Audience Precision model, which challenges the outdated media-buying industry by using technology to deliver actionable insights and superior strategy nationally and worldwide.
Working with foundation client, Warner Music, the model has been so successful that Audience Precision has already established offices in New York and London, with further global expansion to come. Audience Precision is also working with clients in entertainment, retail, health, tourism, media and other sectors.
La Rosa joins Bray, Samantha Bolton as Managing Partner USA & UK, Laura Newman as Global Head of Research, Alison Coleman as CFO, Sean Gerraty as Head of Operations and Jeremy Cath as Chief Technology Officer. The broader team includes strategy architects, researchers, masters-level data scientists, campaign engineers, software developers and media buyers.
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