John La Rosa Joins Audience Precision As Head Of Business Development

John La Rosa Joins Audience Precision As Head Of Business Development
SHARE
THIS



Media strategy consultancy and technology business Audience Precision today announced the appointment of John La Rosa as its Head of Business Development.

The respected industry executive joins the company following its global expansion and rapid growth.

La Rosa has more than 30 years’ experience in the industry and is the former General Manager of Client Services (ANZ) for Roy Morgan Research. In that role, he was responsible for more than 250 advertising agencies and media companies in Australia, while also leading a team specialising in servicing agencies and advertisers worldwide. He also headed Roy Morgan’s  New Zealand business.

Previously, La Rosa worked in senior positions at Fairfax Media as National Sponsorship Manager, Reed Business Information Australia as Group Communication & Research Manager and Time Inc. as Group Marketing & Research Manager. He began his career in media agencies at Mitchell Media and McCann Erickson.

Audience Precision CEO, Haydon Bray, said La Rosa would bring a superior level of skill and expertise to the team.

“John has worked in media and advertising for more than 30 years and is well-respected in the industry for his strong strategic and management skills,” he said.

“As part of his business development role, John will be responsible for identifying opportunities where Audience Precision can add significant value to marketers; we know he will bring his extensive industry knowledge and relationship-building expertise to our growing team.”

La Rosa said he was thrilled to join Audience Precision at an exciting time for the business.

“I’m proud to be part of an innovative company that is really rewriting the rule book and making its mark in the global marketplace,” he said. “I’ve worked with a lot of agencies in my time at Roy Morgan, so I can honestly say that Audience Precision’s understanding of data and how it can be used in building media strategy is very impressive.

“I’m excited to join a team that comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. I’m looking forward to being part of the team which will help Audience Precision continue its growth over the coming months.”

Audience Precision aims to unlock the true value of media in driving business outcomes and eliminating the guesswork from key marketing investment decisions. Bray, alongside five founding team members and equity partners, worked for five years to develop the Audience Precision model, which challenges the outdated media-buying industry by using technology to deliver actionable insights and superior strategy nationally and worldwide.

Working with foundation client, Warner Music, the model has been so successful that Audience Precision has already established offices in New York and London, with further global expansion to come. Audience Precision is also working with clients in entertainment, retail, health, tourism, media and other sectors.

La Rosa joins Bray, Samantha Bolton as Managing Partner USA & UK, Laura Newman as Global Head of Research, Alison Coleman as CFO, Sean Gerraty as Head of Operations and Jeremy Cath as Chief Technology Officer. The broader team includes strategy architects, researchers, masters-level data scientists, campaign engineers, software developers and media buyers.

 

 

Please login with linkedin to comment

audience precision john la rosa

Latest News

Integral Ad Science Appoints Tom Sharma As Chief Product Officer
  • Advertising

Integral Ad Science Appoints Tom Sharma As Chief Product Officer

Digital ad verification platform Integral Ad Science (IAS) has announced Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS […]

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

Special Group Launches In The US Market
  • Advertising

Special Group Launches In The US Market

Independent creative company Special Group has entered the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. The launch of the international office follows the profound success of Special Group’s global work for Uber Eats, including its launch of the internationally recognised ‘Tonight I’ll […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine
The Two Murrays Return To Weekends On 2GB And 4BC
  • Media

The Two Murrays Return To Weekends On 2GB And 4BC

Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety
  • Media

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety

The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]

Chello Picks Up ShopifyPlus And Four New Hires
  • Media

Chello Picks Up ShopifyPlus And Four New Hires

Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]

New Campaign For MyDeal.Com.Au Urges Aussies To Bag Their Own Deal
  • Campaigns

New Campaign For MyDeal.Com.Au Urges Aussies To Bag Their Own Deal

MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]

QMS Showcases B&T Women In Media Winners
  • Media

QMS Showcases B&T Women In Media Winners

Women In Media winners not only receive industry esteem and a cheap looking trophy, but their own digi billboard too!

by B&T Magazine

B&T Magazine