Media strategy consultancy and technology business Audience Precision today announced the appointment of John La Rosa as its Head of Business Development.
The respected industry executive joins the company following its global expansion and rapid growth.
La Rosa has more than 30 years’ experience in the industry and is the former General Manager of Client Services (ANZ) for Roy Morgan Research. In that role, he was responsible for more than 250 advertising agencies and media companies in Australia, while also leading a team specialising in servicing agencies and advertisers worldwide. He also headed Roy Morgan’s New Zealand business.
Previously, La Rosa worked in senior positions at Fairfax Media as National Sponsorship Manager, Reed Business Information Australia as Group Communication & Research Manager and Time Inc. as Group Marketing & Research Manager. He began his career in media agencies at Mitchell Media and McCann Erickson.
Audience Precision CEO, Haydon Bray, said La Rosa would bring a superior level of skill and expertise to the team.
“John has worked in media and advertising for more than 30 years and is well-respected in the industry for his strong strategic and management skills,” he said.
“As part of his business development role, John will be responsible for identifying opportunities where Audience Precision can add significant value to marketers; we know he will bring his extensive industry knowledge and relationship-building expertise to our growing team.”
La Rosa said he was thrilled to join Audience Precision at an exciting time for the business.
“I’m proud to be part of an innovative company that is really rewriting the rule book and making its mark in the global marketplace,” he said. “I’ve worked with a lot of agencies in my time at Roy Morgan, so I can honestly say that Audience Precision’s understanding of data and how it can be used in building media strategy is very impressive.
“I’m excited to join a team that comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. I’m looking forward to being part of the team which will help Audience Precision continue its growth over the coming months.”
Audience Precision aims to unlock the true value of media in driving business outcomes and eliminating the guesswork from key marketing investment decisions. Bray, alongside five founding team members and equity partners, worked for five years to develop the Audience Precision model, which challenges the outdated media-buying industry by using technology to deliver actionable insights and superior strategy nationally and worldwide.
Working with foundation client, Warner Music, the model has been so successful that Audience Precision has already established offices in New York and London, with further global expansion to come. Audience Precision is also working with clients in entertainment, retail, health, tourism, media and other sectors.
La Rosa joins Bray, Samantha Bolton as Managing Partner USA & UK, Laura Newman as Global Head of Research, Alison Coleman as CFO, Sean Gerraty as Head of Operations and Jeremy Cath as Chief Technology Officer. The broader team includes strategy architects, researchers, masters-level data scientists, campaign engineers, software developers and media buyers.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]