A new rock act named ‘Barnesy, Farnsy and Anhsy’ joint-headlined by Jimmy Barnes, John Farnham and Anh Do will appear on screens as the latest addition to the ‘Tonight I’ll be Eating Campaign’ for Uber Eats.
The iconic rock duo Farnham and Barnes, both inductees into the Aria Hall of Fame, are now joined by comedian Anh Do on percussion.
Barnes had hesitations about the formation of a band for the commercial. He said: “I thought it was never going to work,” but ultimately the chance to link up with Do and Farnham was too good to pass up.
“When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”
Following the award-winning run of the last Uber Eats campaign – the playful integration during the Australian Open – regional general manager for Uber Eats ANZ Jodie Auster said it was important for the campaign to continue to surprise and delight.
“The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Do described his experience on the set of the latest campaign with “two awesome Aussie legends,” as a privilege having grown up listening to two of Australia’s most celebrated musicians.
“Jimmy Barnes is the ultimate rockstar,” he said.
Special Group managing director Cade Heyde said: “We’re beyond thrilled that the likes of John Farnham, Jimmy Barnes and Anh Do have now joined the ranks of Uber Eats.
“We’re proud that being in this campaign is now a bit of a mark that you’re a true part of Aussie culture for celebrities in this country”.
Client: Uber Eats
Head of Marketing, APAC – Georgie Jeffreys
Brand and Campaigns Lead, ANZ – Rebecca Kemp
Social Marketing Lead, ANZ – Tim Broxup
Marketing Manager NZ – Caylie Honeycombe
Marketing Associate ANZ – Josh Pickstone
Agency: Special Group
Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Jack Nunn & Nils Eberhardt
CEO – Lindsey Evans
Managing Director – Cade Heyde
Planning Director– Celia Garforth
Team Lead – Tori Lopez
Account Manager – Stephanie Wilkinson
Executive On-Screen Producer – Christina Wilmot and Paul Johnson
Casting Producer – Emily Stewart
Producer – Nick Lilley
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Social Creative – Lachlan Stewart
Production – Film:
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Edit & Post Production: ARC EDIT
Editor: Drew Thompson
Editorial & Post Producer: Jessica Calvert
Colourist: Billy Wychgel
Flame Operator: Eugene Richards
Sound and mixing: Rumble
Social / BTS production: Brightwork
Producer/Director: Cameron D’Arcy
DOP: Michael Hegarty
Production – Stills:
Production Company: Louis & Co
Photographer: Mat Baker
Producer: Louis Molines
Retouching: The Bakery Retouching
Art department: Imogen Naylor