Jobs

Posted by Resources Group
Location
Melbourne or Sydney
Salary
$110,000 - $130,000 + SUPER + BENEFITS
Closes
19 June, 2022

Strategist – Trend Forecasting + Cultural Insights

This agency is unquestionably the most successful Research, Strategy and Cultural Insights Consultancy in Australia.

This agency is unquestionably the most successful Research, Strategy and Cultural Insights Consultancy in Australia.

By leveraging complex and emotive methodologies, they combine quantitative and qualitative data with behavioural economics, social media analytics, and market intelligence, delivering insights that shape the future.

They track trends, signals of change, cultural shifts, and disruptions – from micro to mega – that influence how people think, feel, and behave, shaping how they live, work, and play. Their insights shape the companies who create the clothes we wear, the furniture we choose, the tech devices connecting us to the milk we put in our coffee, and the perfume we spray!

The role: Strategist – Trend Forecasting + Cultural Insights

This newly created role sits within their innovative cultural insights division. Whose insights guide organisations from trailblazing start-ups to Forunte500 enterprises and social policymakers – to create the services, policies, experiences, and products that people want and need.

The team is looking for “ambidextrous” individuals who can move fluidly between their left and right brain. Equal parts creative and analytical, you will deep-drive into data analysis, uncovering consumer patterns and synthesising them into implementable solutions, insights, reports, films, and visual presentations.

From helping a global financial organisation re-define their brand purpose, to delivering trends to inform carbon emissions decisions, to understanding the impact that TikTok is having on Gen-Z fashion, to explore what the future of consumer tech will look like in 2030.

In a nutshell, you will:

  • Partner with internal and external clients to understand their pain points and growth opportunities
  • Lead end-to-end market intelligence work, including ethnographic, desk, and data-driven research
  • Create presentations and artifacts demonstrating future opportunities to “expand the aperture” of what’s possible today by illuminating new trends, technology, and behaviours
  • You’ll work across projects from branding to persona development, customer journey mapping, pricing, sustainability strategies, product positioning and new product development

The ideal candidate will be imaginative, forward-thinking, and bold! You will be excited by emerging markets and culture, reimagining what’s possible, and thriving living in the future.

We’re looking to speak to candidates who have proven commercial experience in research, innovation, cultural insights, planning, trends forecasting, strong storytelling capabilities, and the ability to translate complex macro and micro future thoughts into implementable solutions and insights.

Life within the agency:

People are the core of their success. They invest heavily into cultivating a culture that inspires growth, stretches skills, and empowers everyone to be their whole self at work. They offer room to work in international client work. In addition, to their fun culture and engaging client projects, they have amazing unrivalled benefits such as tailored L&D, fast-tracked progression plans, profitable annual bonus, wellness programmes, social events and flexibility – work from home, in the office, or hybrid; it’s tailored around the individual.

If you are interested, please send your CV to Emily Moser at emoser@resourcesgroup.com or call me at +61 449 172 882 for additional information.

About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Employment conditions

Job Type
Full-time
Salary
$110,000 - $130,000 + SUPER + BENEFITS

For further information

Contact
Emily Moser
Phone
+61 449 172 882