JobAdder, a recruitment software company, has appointed Fabrice Etienne as its chief marketing officer.
Etienne will lead JobAdder’s marketing team to build on the brand’s presence in Australia and explore expansion opportunities in markets including the United Kingdom.
“We are delighted to welcome Fabrice Etienne into the crucial position of chief marketing officer at JobAdder. His wealth of industry experience makes him an invaluable addition to the JobAdder team at a pivotal time for the company. Fabrice’s track record in driving international expansion and building brands is a great fit for what we’re looking to achieve as we grow,” said Martin Herbst, CEO at JobAdder.
“This appointment signifies a critical phase for JobAdder, as we continue to strengthen and grow our presence in Australia, New Zealand, the UK and beyond. The SaaS industry is indeed competitive, but with Etienne’s innovative approach towards marketing strategy, we are confident that we can set JobAdder apart in the recruitment space,” added Herbst.
Etienne brings over 25 years of experience as a marketing professional across telecommunications, video games, and HR tech, having previously worked at SmartRecruiters, Zendesk, and Electronic Arts. Etienne’s career highlights include launching a telecommunications data service in the Czech Republic and leading marketing for the Harry Potter video game franchise.
“I have always been passionate about marketing, especially the way it connects people from diverse backgrounds to a single product or project. Growing up in Switzerland, I was fascinated by how culture shapes our perceptions and reactions. This experience drives my desire to create authentic, engaging marketing strategies that resonate with different audiences,” said Fabrice Etienne, chief marketing officer at JobAdder.
“What drew me to JobAdder was the company’s commitment to its people and products. Throughout the interview process, it was clear that the team shares a genuine passion for what they do and a deep care for their customers. It felt like a perfect match, and I’m excited to contribute to JobAdder’s mission to help shape the future of recruitment”.
