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Reading: Jessica Alba & Zac Efron’s Latest Adventure For Dubai Tourism Drops
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B&T > Campaigns > Jessica Alba & Zac Efron’s Latest Adventure For Dubai Tourism Drops
Campaigns

Jessica Alba & Zac Efron’s Latest Adventure For Dubai Tourism Drops

Staff Writers
Published on: 25th October 2021 at 9:49 AM
Staff Writers
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Hollywood A-listers Jessica Alba and Zac Efron have returned for the fifth instalment of the ‘Dubai Presents’ series of trailers by Dubai Tourism, again directed by award-winning Aussie filmmaker Craig Gillespie.

The latest spot to drop is called “A Riveting Mystery” and again plays on the whole cinema genre that runs through the previous four spots.

However, this time around, we do get a nugget of information that Efron’s character is an archaeologist, while Alba gets introduced as a professor. Good looking and smart, too!

The series of ads are the work of London creative agency Mother, with reports there are six in total.

All the spots are beautifully shot and it’s clear the agency enjoyed a very big budget indeed, but again they’re a little bleak and violent, and don’t offer up the usual raft of attractions that you’d expect from a travel ad.

Check out ad number five for yourself below:

Relive the previous spots here: “Dubai Presents: A Captivating Saga”, “Dubai Presents: A Brand New You”, “Dubai Presents: A Romance to Remember” and “Dubai Presents: A Five-Star Mission”.

CREDITS

Client: Dubai Tourism

Creative agency: Mother

Production company: MJZ

Director: Craig Gillespie

DOP: Nicolas Karakatsanis

Producer: Martha Davis

Overseas production company: Stoked

Edit house: Exile

Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)

Post house: Electric Theatre Collective

Post-producer: Jon Purton

Production coordinator: Emma Hughes

VFX supervisor: Ryan Knowles

VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif

VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan,  Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah

Sound: 750mph

Sound engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell

Music company: duotone audio group

Creative director/founder: Peter Nashel

Composer: Peter Nashel

Executive music producer: Ross Hopman

Senior music producer: Giovonni Lobato

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TAGGED: destination marketing, dubai, dubai tourism, jessica alba, Mother, Tourism Campaign, Zac Efron
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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