QMS Media has announced that former Uno Home Loans chief customer officer and tech start up entrepreneur Jemma Enright will lead its new City of Sydney media offering.
Enright will start on Monday, 24 May in the newly created role of general manager – City of Sydney with a new digital led offering.
QMS chief customer officer, Mark Fairhurst, said Enright would provide the experience, fresh thinking and client understanding needed to launch and grow QMS’ Sydney communications network.
“As a digital and data led business, I am thrilled to have Jemma lead our brand-new digital offering for the City of Sydney,” Fairhurst said.
“With over 20 years’ experience Jemma is an accomplished agency strategist, marketer and business entrepreneur and her innate knowledge of what both agencies and advertisers are looking for in today’s media world makes her the perfect choice to lead our future-ready, premium City of Sydney network.”
In addition, further appointments are underway as QMS continues its preparation for the launch of the City of Sydney asset in the second half of 2021.
According to QMS, the new offering will provide marketers an opportunity to impact consumers through a powerful and digitally focused network of screens.
On her appointment, Enright said: “I could not be more excited to join the QMS team to deliver a revitalised and digitally focused City of Sydney offering to market.
“I am incredibly impressed with the QMS vision for this most prestigious OOH platform.
“Their leadership in digital, data and accountability, combined with a firm focus on advertiser needs are exactly what the City needs in a partner to pursue its bold strategy for the future.
“I am looking forward to working with a growing team to deliver something truly world class for the OOH industry here in Australia.”