Jeff Bridges Is An Actual Bridge In Strange But Delightful Beer Ad

Jeff Bridges Is An Actual Bridge In Strange But Delightful Beer Ad
SHARE
THIS



In a role he was born to play, actor Jeff Bridges has been turned into an actual bridge for Heineken-owned beer brand Amstel’s latest ad campaign.

The strange but humorous spot, “Bridges on bridges”, was created by Adam & Eve/DDB and features a larger than life version of Bridges quite literally bridged in an Amsterdam canal, acting as a path for pedestrians and cyclists.

As the actor reaches to pick up a huge pint of Amstel, he muses on how bridges can bring people together: “Amsterdam. The ‘dam. A city where togetherness is king. And why do you think that is? Bridges, man. And I should know because, well, I’m Jeff Bridges.”

He continues: “You see, a bridge is not just a physical structure that connects two places – they allow people to come together, find common ground and literally bridge their differences. They’re powerful things, man. So, from the city of bridges, here’s to togetherness.”

The ad will debut on TV across the UK and Europe and will also run in cinemas and on video-on-demand and digital platforms.

Amstel is also planning a PR campaign based on the role pubs play in bringing people together in the UK.

Heineken brand director Nic Casby said: “We really wanted a campaign that would get the brand talked about.

“With Amsterdam, the brand’s home city, having plenty of famous cultural connotations, the initial discussions with the agency were about which of these could work to create something brave and culturally relevant.”

Please login with linkedin to comment

Amstel jeff bridges

Latest News

WhatsApp Doubles Down On Privacy In New Campaign
  • Technology

WhatsApp Doubles Down On Privacy In New Campaign

WhatsApp has reaffirmed its commitment to user privacy in a new global campaign, following controversial policy changes earlier this year. The Facebook-owned messaging platform revealed earlier this year it would be sharing certain data with Facebook as a condition of use, with the potential for this data to be used for targeted ads. The changes […]

by B&T Magazine

B&T Magazine
Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]

Planting a Jacaranda Tree in the back yard. Western Australia. Taken on gopro.
  • Advertising
  • Campaigns

Toys Come To Life With AR In New Big W Campaign Via RYOT Studio

BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR). In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually […]

Fierce New Campaign Encourages People To Get Angry About Period Poverty
  • Advertising
  • Campaigns

Fierce New Campaign Encourages People To Get Angry About Period Poverty

The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty. Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product […]

Calls To Cancel Christchurch Terror Attack Film ‘They Are Us’ Grow In New Zealand
  • Media

Calls To Cancel Christchurch Terror Attack Film ‘They Are Us’ Grow In New Zealand

An upcoming film about the terrorist attack on a mosque in Christchurch, New Zealand, has been widely criticised for promoting a ‘white saviour’ narrative. Members of the Muslim community have also said it is “too soon” to fictionalise the shooting, which happened in 2019. White supremacist Brenton Tarrant murdered 51 worshippers at Al Noor Mosque, […]

by B&T Magazine

B&T Magazine
Isentia Set To Be Acquired By Access Intelligence
  • Media
  • Technology

Isentia Set To Be Acquired By Access Intelligence

Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval. Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, […]

CHEP Strengthens Tech Offering With New Hires & Promotions
  • Advertising
  • Technology

CHEP Strengthens Tech Offering With New Hires & Promotions

CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]

Monday TV Wrap: Four Corners QAnon Ep Nets 700,000
  • Media

Monday TV Wrap: Four Corners QAnon Ep Nets 700,000

After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]

by B&T Magazine

B&T Magazine
REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!

With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]

by B&T Magazine

B&T Magazine
Commercial Radio Sees Rebound In Ad Revenue
  • Advertising
  • Media

Commercial Radio Sees Rebound In Ad Revenue

New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]

Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping
  • Advertising
  • Campaigns

Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping

Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach
  • Advertising
  • Campaigns
  • Media

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach

It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]

by B&T Magazine

B&T Magazine