Jeep To Give Away A Plot Of Land In New Realestate.com.au Campaign

Jeep To Give Away A Plot Of Land In New Realestate.com.au Campaign
SHARE
THIS



Real estate website realestate.com.au has launched its first fully integrated brand partnership to amplify Jeep Australia’s new ‘Grand Land’ campaign.

Developed by Cummins & Partners Melbourne, the Grand Land campaign invites users to test drive a Jeep Grand Cherokee for the chance to win a plot of land to the value of up to $100,000, anywhere in Australia.

Realestate.com.au has created a custom live property listing API for the campaign to help people explore Australia’s grand land via an intera ctive map at grandland.jeep.com.au which shows selected land for sale for under $100,000 in each state, arranged by popular categories – coast, country, mountain, forest and outback.

At the same time, people searching realestate.com.au for land in the ‘Grand Land’ price range will receive targeted advertising. During the campaign period, the Grand Land promotion will feature in realestate.com.au content and social media channels, high-impact ad units and, in a realestate.com.au first, a Jeep-inspired artist impression on the home page.

Commenting on the integrated campaign, Libby Minogue, executive general manager of media at REA Group Ltd, parent company of realestate.com.au, said: “We are incredibly excited to partner with Jeep Australia for the Grand Land campaign. From the minute Maxus first approached us, we could see this campaign would be a fantastic opportunity to partner with Jeep and deliver unique value through the combination of our unique audience of 3.6 million a month one, our national property listings, and our in-depth understanding of the property journey.

“Our newly formed brand partnerships team, led by Aimee Rydberg, is now driving true integrated partnerships that live beyond the platform. We are creating content and supporting brands using the richness of our audience and our deep property expertise. It’s a real growth opportunity for our business and will enable us to deliver more creative, innovative brand content solutions than ever before,” she added.

Zac Loo, director of marketing and product strategy at Jeep Australia, commented: “We are thrilled to partner with realestate.com.au to activate the biggest campaign for Jeep in 2016.

“Developed by the creative geniuses at Cummins & Partners, the Jeep Grand Land campaign is a first for Australia and we couldn’t have done it without the support from realestate.com.au.

“The Jeep Grand Cherokee is the best off-road SUV in the market, and this competition challenges our customers to get the most out of their vehicles and explore this grand land of ours.”

Maxus head of innovation and partnerships, Shivani Maharaj, said: “REA was the perfect fit for the campaign given its real estate offering. What’s more REA didn’t think about this as a media buy, it was a true partnership.”

The campaign has come to life by linking realestate.com.au’s application programming interface (API), enabling a feed of purchasable land right across Australia to the Jeep website.

Maharaj said: “The Jeep Grand Land Giveaway wouldn’t have been possible without REA. This campaign is a bespoke, uniquely created opportunity based on the nuances of how REA works.”

Please login with linkedin to comment

Australian Launch Big Brother skills shortage Staff Churn

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]