JD Sports & Andpeople Stimulate Creative Economy With Digital Music Platform

JD Sports & Andpeople Stimulate Creative Economy With Digital Music Platform
B&T Magazine
Edited by B&T Magazine



Covid-19 has put live music under house arrest in 2020. The industry devastated by the closure of venues, restrictions on dancing and a general silencing of live Australian music. But the youth have adapted with consumption swiftly shifting to digital platforms.

To combat the loss of live music, global retailer JD Sports has unveiled an online music program in collaboration with Sydney-based creative agency Andpeople, in an effort to stimulate the creative economy and create value for the people most affected by the closure of physical spaces; the artists and producers themselves.

Speaking on the launch, Andpeople MD Andrew McDade commented, “JD have consistently challenged themselves to invest in building programmes which champion the next generation of artists. Leveraging their brand platform to amplify the artists voice through on-going initiatives. This has been a core part of their DNA since inception, being open to and understanding that their obligation is to mean more than just being a point of purchase. But to build communities and authentic collaborations, utilising the power of their multi-brand format to create meaningful conversations in culture.”

JD Radio is a collaborative effort with local artists offering weekly episodes in the form of an IGTV video and audio mix hosted on Mixcloud.

This is supported by live in-store performances to celebrate new store openings featuring home-grown talent from each store location.

So far, the reaction has been staggering, and has proved once and for all that Aussie youth will always find ways to engage with live music, not even a global pandemic can stop them.

JD Radio has released 27 episodes and counting, with a commitment to growing the platform into 2021.




Please login with linkedin to comment

jd radio

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]