JCDecaux has thrown its support behind the 42nd Sydney Gay and Lesbian Mardi Gras by adding a splash of rainbow to its advertising panels along the parade route and becoming media partner for the event.
OOH panels from Liverpool Street to Flinders Street, including Oxford Street and Taylor Square, will swap the standard white JCDecaux branding for the rainbow flag, to celebrate equality, diversity and the LGBTQI community.
This year, JCDecaux is also an official media partner for the event and will feature advertising for the Sydney Mardi Gras festival on other street furniture, rail and transit signage across the city.
JCDecaux ANZ CEO, Steve O’Connor, said the company was proud to continue its support of such an important iconic Sydney event.
“The Sydney Gay and Lesbian Mardi Gras is one of the oldest, continuously operating LGBTQI organisations in Australia. Its vision to promote diversity, inclusion and social justice through culture and creativity, directly aligns with JCDecaux’s ethos, and our goal to be leaders in innovative, creative solutions,” he said.
“Last year was our first time converting our parade route signage to rainbow colours, and we received such great feedback on this global-first initiative that we decided continue this tribute to equality. We are thrilled to be able to again participate in both the lead-up to Mardi Gras and the event itself, where more than 300,000 people join the celebrations along the parade route, in a unique, interesting way.”
The JCDecaux rainbow logo will feature on all 20 of its advertising panels, including bus stops and phone bollards, along the parade route throughout the Mardi Gras festival from 16th February until 2nd March.