Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

JCDecaux & MECCA Have Holiday Gifting Wrapped Up With Festive Displays

JCDecaux & MECCA Have Holiday Gifting Wrapped Up With Festive Displays
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Out-of-Home media company JCDecaux has partnered with beauty retailer, MECCA to develop Australia’s first pay-to-dispense street furniture panels, offering holiday shoppers a quick and convenient gifting solution.

This innovative activation is the first time that payWave and credit card payment technology has been combined with dispensing capabilities, allowing MECCA to get gift cards in the hands of consumers in carefully selected, high-footfall transport and retail hubs.

The partnership with MECCA is part of the retailer’s Holiday campaign, The Beauty Spectacular, which focuses on bringing beauty to every moment, while celebrating beauty in every moment.

The sleek gold physical Holiday gift cards are ideal for loved ones who are hard to buy for or anyone looking for last-minute gift options – one card, thousands of beauty choices.

JCDecaux group manager and creative solutions, Sheree Groves, said: “We love discovering ground-breaking ways to create more meaningful and engaging connections with people, that also deliver on our client’s objectives.

“We’re thrilled to partner with MECCA to deliver this Australian Out-of-Home media-first; a unique approach to distributing MECCA gift cards, creating a hassle-free holiday shopping experience from the beach in Bondi, to catching a tram in Melbourne.”

MECCA’s gifting panels are located at Bondi Beach in Sydney and Federation Square in Melbourne, impacting audiences while they wait for their bus or tram; as well as Queen Street Mall in Brisbane, reaching people in the city’s busiest retail location.

Kate Blythe, MECCA’s chief marketing officer said: “This Holiday campaign we aimed to bring the MECCA magic to life for new and existing customers outside our stores and are thrilled to deliver these innovative Out-of-Home media and interactive digital experiences, in partnership with JCDecaux and OMD, that make the customer journey seamless and fun for shoppers searching for the perfect gift.

“Extending MECCA’s unbeatable in-store experience into the outside world in unexpected, accessible, and industry-leading ways will be an ongoing part of MECCA’s strategy as we move into 2022.”

Penny Shell, head of product at OMD, said: “We chose Out-of-Home for its ability to drive attention for MECCA while people are out-and-about shopping in the lead up to the holidays.

“Large Format and Street Furniture are perfect to showcase MECCA’s stunning creative with reach and scale, while the special build ‘gifting’ panels take the MECCA experience beyond the store for a surprising, convenient and interactive Shopping experience.”

MECCA gift cards are available in $25, $50 and $100 values and can be redeemed in any of MECCA’s stores and online at mecca.com.au

Please login with linkedin to comment

JCDecaux Australia MECCA Sheree Groves

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]