JCDecaux has created the new executive role of Chief Commercial Officer, promoting Max Eburne into the position, following strong growth and its recent successful expansion into digital out of home (OOH).
Eburne will be responsible for JCDecaux’s commercial development nationally, including growing its existing client portfolio, leading new product development and investment, new technologies, media agency partnerships and new business.
Eburne was promoted from the role of general manager, sales and marketing. As a result of his promotion, Sydney sales director Oliver Newton will now become national sales director and group sales manager John Harris becomes state sales manager (NSW).
“With his talent, dedication and a great team of people, Max was the natural choice for this role, which will be pivotal in steering our next growth phase,” JCDecaux chief executive officer Steve O’Connor said.
“We are delighted with the early success of our digital out of home launch in Sydney, which continues to roll out in the city and beyond. It’s already achieving strong advertiser interest and consumer engagement and there is much more to come. Max will steer the commercial offering of our new digital and existing product range across Australia.”
Eburne joined JCDecaux as an associate director in the UK in 2006. Since then, he has displayed impressive talent and dedication to the business, which saw him promoted into a director’s role in the UK, ahead of a move to Australia to take up the role of GM, sales and marketing.
Commenting on his appointment, Eburne said, “I’m thrilled to be stepping into this new position as JCDecaux continues to grow across Australia with new digital ad solutions and street furniture. The successful launch of our Digital Citylights was just the beginning of what we are yet to unveil and we have several product innovations and refurbishments underway.”