JCDecaux Appoints Max Eburne To Newly-Created Role Of Chief Commercial Officer

JCDecaux Appoints Max Eburne To Newly-Created Role Of Chief Commercial Officer
SHARE
THIS



JCDecaux has created the new executive role of Chief Commercial Officer, promoting Max Eburne into the position, following strong growth and its recent successful expansion into digital out of home (OOH).

Eburne will be responsible for JCDecaux’s commercial development nationally, including growing its existing client portfolio, leading new product development and investment, new technologies, media agency partnerships and new business.

Eburne was promoted from the role of general manager, sales and marketing. As a result of his promotion, Sydney sales director Oliver Newton will now become national sales director and group sales manager John Harris becomes state sales manager (NSW).

“With his talent, dedication and a great team of people, Max was the natural choice for this role, which will be pivotal in steering our next growth phase,” JCDecaux chief executive officer Steve O’Connor said.

“We are delighted with the early success of our digital out of home launch in Sydney, which continues to roll out in the city and beyond. It’s already achieving strong advertiser interest and consumer engagement and there is much more to come. Max will steer the commercial offering of our new digital and existing product range across Australia.”

Eburne joined JCDecaux as an associate director in the UK in 2006. Since then, he has displayed impressive talent and dedication to the business, which saw him promoted into a director’s role in the UK, ahead of a move to Australia to take up the role of GM, sales and marketing.

Commenting on his appointment, Eburne said, “I’m thrilled to be stepping into this new position as JCDecaux continues to grow across Australia with new digital ad solutions and street furniture. The successful launch of our Digital Citylights was just the beginning of what we are yet to unveil and we have several product innovations and refurbishments underway.”

All appointments are effective immediately.

Please login with linkedin to comment

Tissot

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]