B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: JCDecaux Announces Excellent Sales Team Restructure And Less Than Excellent Redundancies
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > JCDecaux Announces Excellent Sales Team Restructure And Less Than Excellent Redundancies
Advertising

JCDecaux Announces Excellent Sales Team Restructure And Less Than Excellent Redundancies

Staff Writers
Published on: 25th February 2019 at 10:42 AM
Staff Writers
Share
3 Min Read
SHARE

JCDecaux has announced a restructure of its sales team, including an unconfirmed number of redundancies.

The changes come following last year’s $1.2 billion take over of Australian rival APN Outdoor Group, a move that led to APN CEO James Warburton’s expected departure shortly thereafter.

Eleven new roles have been created, including six sales state directors and five group roles.

JCDecaux describes the reshuffle as making a ‘single point of contact’ access and in-depth experience across JCDecaux’s expanded product portfolio.

The sales team is led by chief commercial officer, Max Eburne and chief marketing officer, Essie Wake leads the marketing team.

Working closely with Eburne is General Manager – Sales, Oliver Newton, who takes responsibility for all agency, client and trading activities.

Commenting on the new sales team, Eburne said: “Our vision is to maximise ease-of-access for advertisers, while delivering greater sophistication, innovation and creativity than ever before.

“Media agencies will benefit from dedicated teams comprising sales representation, data and insights expertise, creative inspiration and trading resources, representing all assets within the JCDecaux portfolio”.

Newton added: “We have assembled the best sales team in the country who appreciate the current needs of advertisers and media agencies.

“We have listened to what the market clearly wants and as a result we are enabling agencies to have one point-of-contact, provide one brief and receive one response.

“We believe this client-centric strategy will help our advertising partners efficiently achieve their desired business outcomes and also be a key differentiator in the Out-of-Home market”.

Wake said: “Our new marketing team is committed to cementing the JCDecaux brand and its global market leadership position in the Australian and New Zealand markets, as well as working hand in hand with the sales team to deliver the most outstanding and strategic Out-of-Home solutions and in-depth audience insights through data analytics”.

As part of the restructure, JCDecaux has confirmed that redundancies have been made, though would not confirm how many.

Eburne told The Sydney Morning Herald: “As a consequence of consolidating the teams following JCDecaux’s acquisition of APN Outdoor last year, there has been inevitable duplication of certain roles, and unfortunately this has resulted in a number of redundancies across the sales and marketing functions”.

“Media agencies will benefit from dedicated teams comprising sales representation, data and insights expertise, creative inspiration and trading resources, representing all assets within the JCDecaux portfolio”.

JCDecaux’s current projects include attempts to install new payphone upgrades across Australia in conjunction with Telstra, however the process has been stalled in some states as the proposed works have been likened to “masquerading” advertising billboards as payphones.

Under JCDecaux, APN recently launched a supersized digital billboard on the Mitchell Freeway in Perth.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: APN Outdoor, JCDecaux
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?