Data, creative and performance marketing agency Jaywing has boosted its Digital PR offering with the appointment of Rob Hilborn, senior SEO director and Harriet dawson, digital PR specialist.
Hilborn and Dawson will work alongside digital PR and client strategist Katie Bolton. Both recruits bring years of digital PR expertise from the UK where it is well-established in the performance marketing sector.
“With search engine optimisation becoming more competitive as tools and platforms do more of the heavy lifting, securing high-quality backlinks and media coverage is becoming a crucial differentiator. Digital PR is one of the most effective ways to drive these links from sites with high domain authorities, such as news sites, making it a must-have for any sites wanting to compete against major brands,” said Tom Geekie, CEO at Jaywing.
“The expansion of our Digital PR capabilities gives our clients the edge needed to stand out against competitors. This service is already delivering impressive results, and with Harriet and Rob onboard, working together with Katie, we’re excited to build on this momentum and continue driving business growth for our partners,” added Geekie.
With more than 10 years working in digital marketing, PR and project management across clients and agencies in the B2B and B2C space, Hilborn joins Jaywing from UK creative marketing specialist, Submerge, where he was head of SEO working with brands such as Laithwaites, Legal & General and Red Head Wine.
“Having seen the effectiveness of Digital PR, it’s great to be joining an innovative and forward-thinking agency like Jaywing which recognises the value it delivers in driving better SEO outcomes. I’m delighted to be joining the team,” added Hilborn.
Since arriving in Australia, Dawson has been responsible for building the digital PR product offering for iProspect, which included the creation and execution of campaigns for brands including La Roche Posay, Garnier and Lancôme.
“I’m excited to join Jaywing’s growing Digital PR team and bring my expertise in creating impactful campaigns for our clients. Digital PR is already thriving in the UK and other parts of the world, and it’s exciting to be part of the industry as it takes off in Australia as well,” added Dawson.
While still in its infancy in Australia, Jaywing has offered digital PR for several years, attracting clients like Myer.
