Hip-hop legend and cannabis business owner JAYZ-Z has launched an advertising campaign to raise awareness around current laws and regulations.
MONOGRAM, which is owned by JAY-Z, has released the out-of-home and digital assets as a way to highlight the hypocrisy in these laws.
The campaign reminds the audience of the rather odd laws that exist, such as
“Weed is a federal crime. Even in states where sex with farm animals isn’t” and “You can marry your first cousin in more states than you can buy recreational weed”.
“Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code. We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up,” said JAY-Z.
“I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market. Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature – people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.”