Brisbane TVC Director Of Photography Behind The New Sesame Street Opener

Brisbane TVC Director Of Photography Behind The New Sesame Street Opener
SHARE
THIS



One of Australia’s most-awarded commercial cinematographers has shot the new show opener for iconic children’s series Sesame Street.

Brisbane-based Jason Hargreaves ACS captured gorgeous slow-motion portraits of Sesame Street’s colourful cast for the 30-second sequence, which will open each episode of the show’s next five seasons.

“It was such an amazing experience to compose shots and light frames containing characters I’d grown up with — the child in me was beside himself,” said Hargreaves, whose cinematography has earned 44 domestic and international awards.

It’s the second major international job for Hargreaves, and re-teams him with the same directing duo from New York creative agency Psyop with whom he last year shot a large-scale Telekom Europe TVC in Argentina.

“While we were shooting the Telekom Europe spot, the directors — Marco Spier and Borja Pena — mentioned in passing they were pitching on a new opener for Season 46 of Sesame Street,” he added.

“I congratulated them on being put up for the job, then a few months later they asked if I was available to shoot it; naturally I was over the moon.”

The sequence was shot on the Sesame Street set at Kaufman Astoria Studios in Queens, New York, with a day of pre-lighting and one ‘very long’ shooting day.  Hargreaves used the Phantom 4K Flex and the job was posted in 4K. Slow motion was shot at 1000fps or 500fps, depending on the specific action in the shot.

Hargreaves says he was able to depart from Sesame Street’s flatter studio lighting plan for the opener and give the iconic set some contrast and allow the characters to really stand out.

“My brief was to create images that were beautiful, real and striking – every strand of brightly coloured fur, the beautifully crafted detail in the sets and a sunny, optimistic feel that makes you want to get up and dance,” he says.

Sesame Street stars Elmo, Big Bird, Abby Cadabby and – Hargreaves’ favourite – Cookie Monster feature in the final cut.

“Cookie Monster’s portrait was my favourite, his placement in front of Hooper’s Store and the vibrant, rich colours of his blue fur made his shots sing,” he says, “and Bert and Ernie sitting at the milk bar inside sets the scene off nicely I think. At one point, as I was lining up a shot, I found myself having a conversation with Bert & Ernie in character – it was quite surreal!”

Hargreaves is available for commercial bookings through Auscrew and has shot domestic campaigns for clients including Google, Toyota, Ford, Subway, Suncorp, Energex, Ergon, Nike, Fiji Airways, Ladbrokes, Ostelin, Cenovis.

Sesame Street’s 46th season commenced January on HBO in the US and domestically on ABC TV.

Please login with linkedin to comment

gomo Online News

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.