January Results Prove Out-Of-Home Unstoppable

January Results Prove Out-Of-Home Unstoppable
Outdoor Media Association
By Outdoor Media Association



The Out-of-Home (OOH) industry today reported net revenue of $48.2 million for the month of January, an increase of 13.7 per cent from the same month last year, which posted a net revenue of $42.4 million.

The OOH industry finished 2015 with a 17 per cent* increase, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014.

Reading up on the category figures January 2016, it’s clear out of home appears unstoppable:

  • Roadside Billboards (over and under 25 square metres)
$19.0 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$15.3 million 
  • Transport (including airports)
$8.3 million
  • Retail, Lifestyle and Other^
$5.7 million

 

* Figures have been adjusted from previously reported 2014/2015 revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year, as well as a minor internal adjustment (due to over-reporting in 2015 in the category of Retail/Lifestyle/Other). The historical figure for total revenue in 2014 therefore, has been adjusted down from $602.1 million to $579.3 million.
**Figures may not add to total due to rounding.
^This rapidly growing category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels and the inventory of the OMA’s newest member Tonic Health Media which includes digital screens in doctors surgeries and medical centres.




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