Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a competitive pitch process earlier this year.
Haystac, part of the BWM Dentsu Group, will deliver a comprehensive portfolio of services including trade and lifestyle PR, content creation, ambassador management and influencer engagement.
Haystac joins its dentsu network partners, dentsuX and MKTG, in growing the iconic automotive brand in the Australian market.
Simone Pipkorn, Managing Director, Haystac said the business was delighted to welcome Jaguar Land Rover into the fold.
“From the moment we met with Tim and the team we knew we would be able to create a wonderful partnership. We’re thrilled to be working with an esteemed global brand such as Jaguar Land Rover, and its vision to go above and beyond is in absolute alignment with our ethos here at Haystac. We look forward to working closely with our dentsu agency partners and the in-house Jaguar Land Rover team to make the brand’s mark locally.”
Tim Krieger, General Manager Communications and Public Relations, Jaguar Land Rover Australia, said he was impressed with Haystac’s innovative approach and strong strategic thinking.
“Haystac excited us with their understanding of our brand and position in market. They offered forward-thinking tactical ideas to bring to life a robust strategy to help us foster brand love for the Land Rover and Jaguar badges. We now have the added benefit of working with several dentsu agencies which will place integration at the heart of all our communications activity.”