Jack Nimble, the social-first creative agency and production company, has announced a significant leadership transition as it approaches the new year, with co-founders Adam Wise and Angus Mullane deciding to step away from the business to prioritise time with their families and open opportunities for a new generation of leadership.
The news marks three years since the agency was acquired by Sparro in 2021.
Taking the reins are long-standing Jack Nimble team members James McInnes and Hayley Olsson, who have been promoted to lead the agency’s day-to-day operations. They will collaborate closely with Sparro co-founders Morris and Cam Bryant to steer the agency’s strategic direction.
McInnes, who has been with Jack Nimble for four years, will assume the role of managing partner. In this position, he will drive the agency’s growth, foster new business opportunities, enhance its brand reputation, and solidify relationships with key clients.
“Jack Nimble has made a huge impact on the industry under Adam and Angus’ leadership, so it’s an honour to step into this role and continue building on the foundation they’ve created. The brand, the culture, and the team they’ve built are second-to-none, so I’m confident that the future is incredibly bright,” McInnes said.
Olsson, a six-year veteran of Jack Nimble, has been promoted to executive producer. She will oversee the agency’s expanding production team and ensure the continued excellence of its creative output.
The pair will also be supported by group general manager Hannah Jones, who will continue overseeing people and operations across Jack Nimble and Sparro.
“Building Jack Nimble has been one of the most rewarding journeys of our lives. We’ve poured our hearts into creating something special, and after seven years, we feel it’s the right time to take a break and let the next generation of Nimblers like James and Hayley thrive,” said Mullane.
“We’re really proud of the niche that we found in the market. Staying true to that and finding amazing people, supportive partners like Sparro, and like-minded clients who believe in it as much as we do has been the key to our continued success. There’s still so much more to come from Jack Nimble, and we’re confident we’re leaving the business in very safe hands,” Wise added.
Founded in 2017, Jack Nimble quickly gained recognition for its innovative approach to storytelling, efficient production models, and bold creative work. The agency’s tagline, “making every second count,” encapsulates its ethos.
The acquisition by Sparro in 2021 ushered in a period of rapid growth. Since then, Jack Nimble has expanded from a team of eight to over 30, serving an impressive roster of clients, including American Express, Spotify, Netflix, LinkedIn, eBay, Bond University, ASICS, The Leukaemia Foundation, and AMP.
“We’re grateful to Adam and Angus for the incredible business they’ve worked hard to build. Morris and I look forward to seeing Jack Nimble grow in its next phase under James’ leadership, and we’re glad that Sparro can be the solid foundation on which the agency can continue to grow. Jack Nimble’s unique blend of social-first creative and production capabilities are genuinely world-class, clients love their work, and we’re confident that the agency will continue to thrive in the future,” said Sparro co-founder Cameron Bryant.
As Jack Nimble enters this new phase, it remains poised to continue delivering bold, impactful creative work while building on the strong foundation laid by its founders.
