Jack Morton and Weber Shandwick, the global brand experience and communications agencies, have announced key promotions for their creative team, including a new executive director for ideas.
Luke Clifton will now lead the ideas, strategy and content teams that serve both agencies as he continues to build a collaborative creative architecture that unlocks the potential of the two agency disciplines. Clifton will join Vinny Panchal (group managing director) and Helen Graney (chief executive officer) and sit on the local executive team overseeing the two agencies in Australia.
L-R: Luke Clifton, Tom Betsis-Dunstan, Paul Cotton, Caitlin McStay and Jackson Holst
Paul Cotton will support Clifton as the new head of ideas following a successful run of award-winning work. Cotton will be focused on creative innovation, including supporting developments for Web 3.0.
The agency also promoted Jackson Holst to creative director, his second promotion with the agency in less than two years. Holst has led some of the agency’s best creative in the last couple of years for clients such as EY, Koala and General Motors Speciality Vehicles. He also recently made to the shortlist of B&Ts Top 30 Under 30.
In addition to the promotions, Caitlin McStay and Tom Betsis-Dunstan have joined as creative associates as the agency continues to invest in emerging creative talent.
Vinny Panchal said, “Luke is passionate about growing these two agency brands on a strong foundation of fearless ideas. Paul’s love for new technology, storytelling ability, and record of award-winning work makes him the perfect steward for a new era of PR and Brand Experience ideas. And Jackson brings in a fresh perspective and creativity that consistently delivers extraordinary results.”
He added, “I’m thrilled to announce these well-deserved promotions. Thanks to this team and the fresh new talent they’ve attracted, we’ve continued to punch above our weight creatively.”
The unique agency alliance of Jack Morton and Weber Shandwick Australia has grown from strength to strength with further additions to the PR, Content and Experiential teams to come. Over the last 12 months, the agency group has secured several new clients, including Udemy, SiteMinder, and West Midlands, and won multiple industry accolades including the gold awards for Best Brand Experience and Agency of the Year.
