Jack Daniel’s Launches Tennessee Apple & Soda Premix
Jack Daniel’s launches a new premix Tennessee Apple & Soda that tastes deliciously crisp and is packed full of flavour.
Delivering innovative flavours, the iconic whisky brand is launching this new version to appeal to anyone who is looking for an entry point into whisky RTDs or simply to explore new flavours.
Emily Nget, Jack Daniel’s assistant brand manager, said: “With Apple and Soda, we have created a drink that mixes Jack Daniel’s Tennessee Whiskey with juicy green apple and a refreshing soda mixer.
“The vibrant green packaging reflects the distinct apple flavours of the drink, and it will definitely stand out on the shelf.”
Packed in 330 mL cans and at 4.4 per cent ALC/VOL, each can contains 1.1 standard drinks. Jack Daniel’s Tennessee Apple & Soda will be available in bottle shops and select bars and pubs around the country from mid-October with an RRP of $23 for a four-pack.
Nget added: “The convenient format and refreshing flavour makes Jack Daniel’s Tennessee Apple & Soda the perfect drink at afternoon BBQs, the local bar and everything in between.
“Jack Daniel’s has been a leader in the ready-to-drink category since launching its first Jack Daniel’s RTD more than 30 years ago, and this latest product proves we’re listening to consumer demand and continuing to deliver new product innovation for dark RTD drinkers.”
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