J. Walter Thompson Sydney To Handle Subway’s Creative Duties

J. Walter Thompson Sydney To Handle Subway’s Creative Duties

Subway Restaurants has announced it has appointed J. Walter Thompson Sydney as its agency of record for Australia and New Zealand, following a competitive pitch.

The appointment will see J. Walter Thompson Sydney execute the full breadth of Subway’s communications, from strategy and brand evaluation, through to creative positioning, digital engagement, plus social and CRM.

Subway’s senior marketing manager, Kate Brody, said J. Walter Thompson’s ability to provide strong expertise teamed with a nimble structure tailored to meet its needs was a driving factor in the appointment.

“J. Walter Thompson is not just a creative agency, but a broad team with digital credentials, strong strategic skills and capabilities that run across our entire communications requirements,” she said.

“Teamed with a strong cultural fit, we are confident this relationship will result in real benefits for our Australian and New Zealand business.”

J. Walter Thompson Sydney general manager Paul Everson said the team was honoured to be working with such an established global food brand.

“This appointment will utilise the full breadth of our offering, providing Subway with a real end-to-end solution all within one agency,” he said.

“Working across the scope of capability will allow our entire team to immerse themselves in the Subway brand and its values, while supporting communications platforms for Subway across Australia and New Zealand.”

J. Walter Thompson will begin work immediately on the account.




Please login with linkedin to comment

azealia banks PriceWaterhouseCoopers Subway Restaurants

Latest News

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster
  • Campaigns

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster

This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]